Porsche ends web3 project and 911 NFT community after years of experimentation
The PORSCHE 911 NFTs will not be discontinued and will remain in the wallets of their respective holders on the blockchain.
German automaker Porsche is winding down its Porsche web3 project and Pioneers Circle NFT community after nearly four years of exploring digital engagement and web3-based experiences, the team said this week.
Today, we are announcing the conclusion of the Porsche Web3 project and PIONΞERS CIRCLE.
What began as an exploration of new ways to connect the Porsche spirit with the digital world evolved into much more than a technology initiative. Over the past years, the PIONΞERS CIRCLE…
— PORSCHΞ (@eth_porsche) October 1, 2026
Porsche unveiled its entry into the virtual worlds in late 2022 with a new digital brand experience built around a collection of 7,500 NFTs.
The initiative was part of a wider blockchain strategy involving Porsche Digital, MHP and external partners. Alongside the NFT launch, Porsche presented Chris Labrooy’s physical installation “Dream big.” in Miami, featuring a white 911 as the link between the digital collectibles and the physical artwork.
The firm said the initiative grew from an experiment in connecting Porsche with the digital world into a global community built around creativity, experimentation and interaction.
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The Pioneers Circle served as the official holder community for Porsche’s 911 NFT collection.
The community was designed around experimentation, exchange and shared discovery, with Porsche using it to explore interactions between its brand, web3 technology and its NFT holders. Members could participate in discussions and activities covering innovation, culture and Porsche while connecting with other collectors around the digital 911 project.
Porsche said the community’s feedback and participation helped shape the project and created connections between members both online and offline.
As the project closes, existing 911 NFTs will remain with their holders and continue to exist on the blockchain. The project’s Discord server will become a read-only archive, and Porsche will stop actively updating the @eth_porsche X account.
Disclosure: This article was edited by Kaye Quema. For more information on how we create and review content, see our Editorial Policy.
