Broadridge Financial Solutions faces market share threats from tokenized equities and AI disruption
The financial infrastructure giant is racing to reinvent itself before blockchain-native competitors eat its lunch, processing $351 billion daily in tokenized repos while rolling out AI tools across its platform.
Broadridge Financial Solutions, the company that quietly powers the plumbing behind most of Wall Street’s proxy voting and trade processing, is making a very loud bet on tokenization and artificial intelligence. The NYSE-listed firm launched its DLX tokenization engine on September 9, followed days later by an expansion of its US wealth management platform to include cryptocurrencies and tokenized securities for broker-dealers and registered investment advisors.
DLX and the tokenization play
Broadridge’s DLX platform is designed as a bridge between on-chain and off-chain worlds. It handles tokenization, trading, settlement, governance, and distribution for both traditional and digital assets, essentially a one-stop shop for firms that want to dip into blockchain-based securities without rebuilding their tech stack from scratch.
The company already has serious scale in this arena. Its Distributed Ledger Repo solution, which handles short-term lending transactions using tokenized real assets, processes over $351 billion daily. Monthly transaction volumes have reached approximately $8 trillion in prior reporting periods.
On the partnerships front, Broadridge has linked up with Ondo Finance to offer regulated tokenized US equities, a pairing that marries Ondo’s DeFi-native tokenization expertise with Broadridge’s institutional distribution network. Galaxy Digital is another collaborator, working with Broadridge on tokenized equity issuance, custody, and shareholder rights management.
The wealth management platform expansion, which went live on September 14, brings capabilities previously available only in Canada to the US market. Broker-dealers and RIAs can now offer their clients direct access to crypto and tokenized securities through the same infrastructure they already use for conventional investments.
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AI as the other transformation lever
Tokenization is only half of Broadridge’s reinvention strategy. The company is simultaneously deploying generative AI and agentic AI tools across its workflows, targeting productivity improvements and cost reductions of up to 30% for clients in certain use cases.
According to Broadridge’s own 2026 Digital Transformation study, 80% of financial firms are now leveraging either generative AI or predictive AI in their operations.
Why traditional finance infrastructure is at stake
Broadridge has long dominated back-office functions like proxy voting, communications, and trade processing for the securities industry. The on-chain governance features embedded in DLX, including proxy voting for tokenized securities, directly protect one of Broadridge’s core revenue streams. If equities migrate to blockchain rails, proxy voting migrates with them.
The broader implication for crypto markets is arguably more significant. When a company processing trillions in monthly volume starts offering tokenized securities through the same channels used for conventional investments, it lowers the barrier for institutional adoption considerably. RIAs and broker-dealers who might never set up a Coinbase account can now access digital assets through platforms they already trust and understand.