EU fines Google $1B for breaching digital antitrust rules
Brussels hits Alphabet with another nine-figure penalty as Europe's Big Tech crackdown enters a new phase
Alphabet Inc. (GOOGL) price
Full chart and statsLoading chart…
- Last close
- $284
- Close-to-close change
- −13%
- Market cap
- $3.5T (shares as of 2026-09-30)
- P/E (trailing)
- 14.8 (EPS to 2026-09-30)
- Annual revenue
- $402.8B USD (FY ended 2025-12-31) 10-K
- Annual revenue growth
- +15.1% (FY ended 2025-12-31 vs FY ended 2024-12-31) 10-K
- Annual net income
- 132,170,000,000 USD (FY ended 2025-12-31, attributable to the company) 10-K
- Annual operating margin
- 32.0% (FY ended 2025-12-31)
- Forward P/E
- Unavailable: no dated forecast source
Gloria daily close for session Oct 29, 2026. Market cap and trailing P/E use this close with the SEC share total and trailing diluted earnings, each dated next to its figure. Annual revenue, revenue growth, net income and margin show their own fiscal period and link the 10-K. Current context may postdate this article.
Alphabet Inc. and its peers
| Company | Price | Market cap | P/E (trailing) | Forward P/E | Annual revenue (USD) | Annual revenue growth | Annual net income (USD) | Operating margin |
|---|---|---|---|---|---|---|---|---|
|
|
$284 | $3.5T | 14.8 | Unavailable | $402.8BFY ended 2025-12-31 · 10-K | +15.1%FY ended 2025-12-31 vs 2024-12-31 · 10-K | 132,170,000,000FY ended 2025-12-31, attributable to the company · 10-K | 32.0%FY ended 2025-12-31 |
|
|
$282 | $3.5T | 14.7 | Unavailable | $402.8BFY ended 2025-12-31 · 10-K | +15.1%FY ended 2025-12-31 vs 2024-12-31 · 10-K | 132,170,000,000FY ended 2025-12-31, attributable to the company · 10-K | 32.0%FY ended 2025-12-31 |
|
|
$625 | $1.6T | 21.3 | Unavailable | $201.0BFY ended 2025-12-31 · 10-K | +22.2%FY ended 2025-12-31 vs 2024-12-31 · 10-K | 60,458,000,000FY ended 2025-12-31, attributable to the company · 10-K | 41.4%FY ended 2025-12-31 |
|
|
$255 | $85.5B | 19.6 | Unavailable | $5.5BFY ended 2025-12-31 · 10-K | +70.0%FY ended 2025-12-31 vs 2024-12-31 · 10-K | 3,333,751,000FY ended 2025-12-31, attributable to the company · 10-K | 75.8%FY ended 2025-12-31 |
Missing figures stay unavailable. Forward P/E requires a dated source. Annual revenue, revenue growth, net income and margin come from each company's own 10-K, in US dollars, and each row shows that fiscal year. Revenue growth compares the fiscal year with the prior year stated in the same 10-K. Net income is the full year amount attributable to the company, or available to common stockholders where the filing states only that, or consolidated net income. Each row names its basis. Trailing P/E reads "Not meaningful" when the dated trailing diluted EPS is a loss or zero. An operating margin appears only when the filing states both the operating income and the revenue for the same year.
Sources: SEC filings, Gloria daily closes and CoinGecko. Oldest record refresh: Oct 29, 2026, 12:56 PM EDT. Refresh is not a price or filing date. Each row shows its price date and its annual fiscal period. Peers use industry code and company size, or editorial selection. Market cap multiplies that row price by the company share total the latest SEC filing states for every share class together. Trailing P/E divides it by trailing diluted earnings from SEC filings. Rolled earnings per share are approximate because share counts can change between periods. Both appear only when the SEC data carries its date, so they are estimates at one price date, not synchronized filing valuations. Not investment advice.
Token vs underlying stock
Current comparison for GOOGL. Historical observations may postdate this article.
GOOGLx token unit vs GOOGL share · USD
-20.6% over displayed period
● GOOGLx token┄ GOOGL stock: $283.82
Source: CoinGecko + Gloria · Retrieved Oct 30, 06:15 UTC
Methodology and data
Split-adjusted regular-session stock closes from the existing Gloria shared history, paired only with an observed token price within 45 minutes of 16:00 New York time. Up to 60 matched sessions. No interpolation or missing-date fill. Weekends and known early closes are omitted. Token units are not adjusted for issuer multipliers or dividend treatment. This compares quoted prices, not fair value, executable premiums or arbitrage returns. Solid line: token. Dashed line: stock. Exact quote times and values appear below. Historical observations. Retrieval refers to the token source. Token quote times use UTC. The fixed cohort shows its oldest member fetch.
| Date (UTC) | Token (USD) | Stock close (USD) | Token quote (UTC) |
|---|---|---|---|
| 2026-08-06 | 358.14 | 357.75 | 2026-08-06 20:00 |
| 2026-08-07 | 355.20 | 354.30 | 2026-08-07 20:00 |
| 2026-08-10 | 357.76 | 357.52 | 2026-08-10 20:00 |
| 2026-08-11 | 344.26 | 343.80 | 2026-08-11 20:00 |
| 2026-08-12 | 344.44 | 343.54 | 2026-08-12 20:00 |
| 2026-08-13 | 347.06 | 346.36 | 2026-08-13 20:00 |
| 2026-08-14 | 346.47 | 345.90 | 2026-08-14 20:00 |
| 2026-08-17 | 344.71 | 344.00 | 2026-08-17 20:00 |
| 2026-08-18 | 344.71 | 344.20 | 2026-08-18 20:00 |
| 2026-08-19 | 345.42 | 344.72 | 2026-08-19 20:00 |
| 2026-08-20 | 341.21 | 340.67 | 2026-08-20 20:00 |
| 2026-08-21 | 345.60 | 344.82 | 2026-08-21 20:00 |
| 2026-08-24 | 348.94 | 348.06 | 2026-08-24 20:00 |
| 2026-08-25 | 347.59 | 346.96 | 2026-08-25 20:00 |
| 2026-08-26 | 342.69 | 342.00 | 2026-08-26 20:00 |
| 2026-08-27 | 341.18 | 340.65 | 2026-08-27 20:00 |
| 2026-08-28 | 347.10 | 346.59 | 2026-08-28 20:00 |
| 2026-08-31 | 339.89 | 339.35 | 2026-08-31 20:00 |
| 2026-09-01 | 335.42 | 335.02 | 2026-09-01 20:00 |
| 2026-09-02 | 337.78 | 337.12 | 2026-09-02 20:00 |
| 2026-09-03 | 342.96 | 342.48 | 2026-09-03 20:00 |
| 2026-09-04 | 339.38 | 338.46 | 2026-09-04 20:00 |
| 2026-09-08 | 338.99 | 338.36 | 2026-09-08 20:00 |
| 2026-09-09 | 331.31 | 330.65 | 2026-09-09 20:00 |
| 2026-09-10 | 333.00 | 332.60 | 2026-09-10 20:00 |
| 2026-09-11 | 339.44 | 338.50 | 2026-09-11 20:00 |
| 2026-09-14 | 350.02 | 349.39 | 2026-09-14 20:00 |
| 2026-09-15 | 345.54 | 344.98 | 2026-09-15 20:00 |
| 2026-09-16 | 343.72 | 342.87 | 2026-09-16 20:00 |
| 2026-09-17 | 348.19 | 347.33 | 2026-09-17 20:00 |
| 2026-09-18 | 349.96 | 349.54 | 2026-09-18 20:00 |
| 2026-09-21 | 355.68 | 354.97 | 2026-09-21 20:00 |
| 2026-09-22 | 351.84 | 351.16 | 2026-09-22 20:00 |
| 2026-09-23 | 338.83 | 337.83 | 2026-09-23 20:00 |
| 2026-09-24 | 343.15 | 342.36 | 2026-09-24 20:00 |
| 2026-09-25 | 344.56 | 343.92 | 2026-09-25 20:00 |
| 2026-09-28 | 343.44 | 342.75 | 2026-09-28 20:00 |
| 2026-09-29 | 341.65 | 340.92 | 2026-09-29 20:00 |
| 2026-09-30 | 344.99 | 344.08 | 2026-09-30 20:00 |
| 2026-10-01 | 339.14 | 338.24 | 2026-10-01 20:00 |
| 2026-10-02 | 344.17 | 343.50 | 2026-10-02 20:00 |
| 2026-10-05 | 347.05 | 346.47 | 2026-10-05 20:00 |
| 2026-10-06 | 348.53 | 347.68 | 2026-10-06 20:00 |
| 2026-10-07 | 351.27 | 350.50 | 2026-10-07 20:00 |
| 2026-10-08 | 348.51 | 348.29 | 2026-10-08 20:00 |
| 2026-10-09 | 352.71 | 351.66 | 2026-10-09 20:00 |
| 2026-10-12 | 353.57 | 352.72 | 2026-10-12 20:00 |
| 2026-10-13 | 354.45 | 353.78 | 2026-10-13 20:00 |
| 2026-10-14 | 347.97 | 347.64 | 2026-10-14 20:00 |
| 2026-10-15 | 350.19 | 349.22 | 2026-10-15 20:00 |
| 2026-10-16 | 341.50 | 340.59 | 2026-10-16 20:00 |
| 2026-10-19 | 345.25 | 344.18 | 2026-10-19 20:00 |
| 2026-10-20 | 340.61 | 340.28 | 2026-10-20 20:00 |
| 2026-10-21 | 335.85 | 334.76 | 2026-10-21 20:00 |
| 2026-10-22 | 324.33 | 324.22 | 2026-10-22 20:00 |
| 2026-10-23 | 321.30 | 320.21 | 2026-10-23 20:00 |
| 2026-10-26 | 317.69 | 316.80 | 2026-10-26 20:00 |
| 2026-10-27 | 321.43 | 320.58 | 2026-10-27 20:00 |
| 2026-10-28 | 325.97 | 324.89 | 2026-10-28 20:00 |
| 2026-10-29 | 284.45 | 283.82 | 2026-10-29 20:00 |
Stock history: Gloria · Retrieved Oct 30, 00:32 UTC. Token history: CoinGecko GOOGLx.
Quoted token and share units can have different rights, multipliers and dividend treatment. This is not an executable premium or arbitrage signal.
The European Commission has fined Google €890 million, roughly $1 billion, for violating the Digital Markets Act through self-preferencing practices inside Google Search and the Google Play app store. The ruling, issued July 23, 2026, is the third major antitrust penalty Brussels has leveled at Alphabet in under a year.
Regulators found Google self-preferencing across shopping, travel, and gaming verticals.
A fine that lands in a very crowded queue
On July 2, the EU confirmed a €4.125 billion fine tied to Google’s Android operating system, reduced slightly from an earlier €4.34 billion figure. Before that, September 2025 brought a €2.95 billion penalty for favoring Google’s own advertising services over competitors.
The Digital Markets Act, which came into force in 2023, targets so-called “gatekeepers” before harm becomes irreversible rather than after. Maximum penalties under the DMA can reach 10% of a company’s global annual turnover.
Alphabet shares dipped around 1% in premarket trading following the earlier Android ruling in July.
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Why this matters beyond Google’s spreadsheet
The DMA targets gatekeepers defined as platforms that serve as critical access points between businesses and consumers, and prohibits those gatekeepers from tilting the playing field in their own favor.
The EU’s Markets in Crypto-Assets regulation, known as MiCA, is already live. MiCA establishes licensing requirements, reserve rules, and disclosure obligations for crypto asset service providers operating in Europe.
What investors should be watching
For Alphabet shareholders, the deeper concern is behavioral remedies. If regulators require Google to structurally change how Search surfaces results or how Play ranks apps, the revenue implications could outpace the fine itself. Forced neutrality in search ranking could compress the margins on Google’s shopping and travel advertising products, both of which depend on prominent placement to command premium prices from advertisers.
The Commission has now demonstrated it will pursue the same company across multiple product lines simultaneously, stack penalties, and uphold those penalties through the appeals process.
Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.
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