Semler Scientific, a public-listed healthcare company, has added $40 million in Bitcoin to its treasury, marking a significant strategy shift in asset management. This purchase, amounting to 581 BTC, has propelled the company's stocks to rise by 32.4%. Highlighting Bitcoin’s attributes as a finite asset and potential inflation hedge, the company’s chairman, Eric Semler, expressed confidence in Bitcoin's role as 'digital gold' with prospects for substantial returns. This move also aligns with broader institutional acceptance and recent SEC approvals for Bitcoin ETFs.