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Cetera Financial Group rolls out Bitcoin ETF policy for financial advisors

The wealth hub is home to more than 12,000 financial advisors and manages over $475 billion in assets.

Cetera Financial Group introduces Bitcoin ETF policy

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Cetera Financial Group, a leading wealth management firm in the US, has unveiled a new policy for Bitcoin exchange-traded funds (ETFs) in brokerage accounts, according to a press release published today. The policy aims to provide Cetera’s financial professionals with the necessary education and resources to incorporate Bitcoin ETFs effectively into their clients’ investment portfolios.

As noted, Cetera has approved the use of four spot bitcoin ETFs, including Invesco Galaxy Bitcoin ETF (BTCO), Franklin Bitcoin ETF (EZBC), Fidelity Wise Origin Bitcoin Fund (FBTC), and Blackrock iShares Bitcoin Trust (IBIT). These funds are backed by established ETF providers known for their successful product strategies and comprehensive resources.

As one of the first firms to establish a formal policy on Bitcoin ETFs, Cetera’s move aligns with growing investor interest in these products. According to Matt Fries, head of investment products and partner solutions at Cetera, the firm is committed to supporting financial professionals in meeting the complex needs of today’s investors.

“Today’s investors have increasingly complex needs, and our investment products team is here to support our financial professionals across the investment spectrum. We will continue to proactively evaluate the implications of bitcoin ETFs and related products and modify our policies accordingly, and we look forward to partnering with our financial professionals to adopt bitcoin ETFs when appropriate with their clients,” said Fries.

Cetera will begin offering training for financial professionals on its award-winning AdviceWorks portal on March 25, as stated in the press release.

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