We’re Giving out 10 BTC in Rewards until the Bitcoin Halving

Learn More Coin Rallies Another 25% as Firm Aims for Mainstream Adoption

The Coin has outperformed much of the market over the past month. Coin Rallies Another 25% as Firm Aims for Mainstream Adoption
Shutterstock cover by Piotr Swat

Share this article’s native token CRO has continued its multi-week rally, gaining another 25% after becoming the first cryptocurrency platform to achieve SOC 2 compliance. also announced it had bought the naming rights to LA Lakers’ home arena earlier this month. Coin Nears $1’s native token is soaring off the back of a string of major announcements. 

CRO spiked 25% Tuesday following the exchange’s successful completion of a Service Organization Control (SOC) 2 Audit.

The audit, conducted by globally recognized consulting firm Deloitte, affirms that’s information security practices, policies, procedures, and operations meet all SOC 2 standards. is the first crypto exchange to achieve SOC 2 compliance.

The SOC 2 compliance has helped CRO reach gains of 384% over the past month and is only the latest development in a run of bullish catalysts.

CRO/USD chart. Source: CoinGecko

At the end of October, announced a $100 million advertising campaign, releasing its “Fortune Favors the Brave” advertisement starring actor Matt Damon. Last week, the exchange also made headlines when it paid $700 million to acquire the naming rights for LA’s iconic Staples Center, renaming it to the Arena in a 20-year deal. is also making efforts to improve its user experience. At the start of November, the exchange announced support for deposits and withdrawals on Cronos, a new, scalable EVM-compatible chain developed by the team. Cronos will work in tandem with the existing Chain and aims to scale the DeFi ecosystem by providing developers with the ability to rapidly port apps from Ethereum and EVM-compatible chains. 

The recent positive price action makes the CRO the 12th largest cryptocurrency by market capitalization. The coin currently trades at $0.93 and is quickly approaching the $1 milestone. Whether it will be able to break this strong psychological level remains to be seen.

Share this article