GoDaddy and Ethereum Name Service team up to offer free domain usage in ENS

Despite ongoing disagreements, two entities have decided to pursue a strategic collaboration.

GoDaddy and Ethereum Name Service team up

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GoDaddy, a web hosting giant, announced today its partnership with Ethereum Name Service (ENS), a prominent Web3 domain service, to allow over 20 million GoDaddy domain owners to directly link their domains to ENS without worrying about technical background or additional expenses.

According to GoDaddy’s blog post, the move aims to replace complex wallet addresses, often associated with long and complex strings of characters, with easily memorable domain names. To achieve this, GoDaddy has introduced a new DNS feature that enables quick linkage between GoDaddy’s domain names and ENS-compatible crypto wallets, including popular options like Coinbase Wallet, MetaMask, and Uniswap Wallet.

However, transferring domain names to work with ENS used to be costly because of gas fees. To solve this, ENS has deployed new smart contracts that make it free to verify that you own a domain name and want it to be your crypto wallet name.

The result of this partnership is seamless, cost-free integration with domain names now serving as wallet addresses. Users can send and receive crypto across numerous blockchain applications using their preferred domain names.

Paul Nicks, president of domains at GoDaddy, expressed his bullish outlook on the partnership. He said:

“As a long-time domain industry steward, we are always looking for innovative enhancements that benefit our customers,” said Nicks. “Partnering with ENS presents our customers with a unique opportunity to experience the fusion of [domain] names and blockchain technologies, bringing some great benefits for users in both areas.”

Nick Johnson, founder of ENS, echoed this sentiment, highlighting the importance of building a secure, decentralized, and user-friendly internet.

“By pairing up ENS names and GoDaddy domains, we will streamline the way users interact with web domains, blending the familiarity of the DNS with the potential of blockchain technology,” stated Johnson.

In 2022, GoDaddy and True Names Ltd., the company behind ENS, got into a legal dispute over the domain name. True Names sued GoDaddy after they incorrectly declared the domain expired and sold it. The dispute resulted in a court injunction in favor of ENS, leading to the restoration of the domain. The case is ongoing, and the parties involved have made arguments and counterarguments in the legal proceedings.

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