Yuga Labs to Launch Art Collection on Bitcoin

The studio behind Bored Ape Yacht Club wants to take advantage of the Bitcoin Ordinals frenzy.

Yuga Labs to Launch Art Collection on Bitcoin
Cover by Yuga Labs

Key Takeaways

  • Yuga Labs is launching a new collection on Bitcoin.
  • The 300-piece generative art collection, named Twelvehold, will leverage Bitcoin’s Ordinal protocol to turn individual satoshis into de-facto non-fungible tokens.
  • Twelvefold is set to launch this week.

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Ordinals hype is spreading—and NFT giant Yuga Labs wants in on the action. The studio is now looking to launch a generative art collection on Bitcoin.

A Departure From What’s Expected

Yuga Labs is expanding to Bitcoin.

The studio behind the famous Bored Are Yacht Club NFT collection announced yesterday in a blog post that it would be launching a new NFT collection on the Bitcoin blockchain.

Entitled Twelvefold, the project was described as a 300-piece experimental generative art collection. Yuga Labs indicated that it would leverage Bitcoin’s Ordinal protocol in order to inscribe the art onto individual satoshis—making each and every one of them unique. A satoshi is the lowest denomination of one bitcoin; there are 100 million satoshis per bitcoin. 

Yuga Labs stated that the generative art collection would explore “the relationship between time, mathematics, and variability” inherent to satoshis. It further explained that Twelvefold’s design would serve as a visual allegory for Bitcoin’s data cartography, with highly-rendered 3D elements mixing in with hand-drawn features. 

“All of these choices are a departure from what’s expected from Yuga,” wrote Yuga Labs co-founder Greg Solano. “But, you know. Fuck doing expected things.”

The studio stated on Twitter that it would auction off the collection before the end of the week, and that a notice—with auction details and exact timing—would be given 24 hours in advance.

Yuga Labs is the most successful company in the NFT world. The studio is responsible for the creation of such collections as Bored Ape Yacht Club, Mutant Ape Yacht Club, and Otherdeeds from Otherside; it also acquired CryptoPunks and Meebits from rival studio Larva Labs in March last year. 

Disclaimer: At the time of writing, the author of this piece owned BTC, ETH, and several other crypto assets.

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