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MetaMask and Robinhood join forces to enable in-wallet crypto purchases

This collaboration aims to solve the problem of Web3's complexity which prevents users from accessing crypto.

MetaMask and Robinhood join forces to simplify crypto transactions

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MetaMask announced today its partnership with Robinhood to enable in-wallet crypto purchases for US users, according to a recent post from MetaMask. As part of the collaboration, Robinhood Connect, a platform that enables users to purchase and transfer crypto to self-custodial wallets or dApps, will be integrated into MetaMask Buy Crypto.

MetaMask Buy Crypto is a feature that allows users to buy cryptocurrencies directly from the MetaMask wallet. By integrating Robinhood Connect with MetaMask, users can facilitate crypto transactions with Robinhood’s investment application, offering a seamless way for users to engage with the crypto market.

According to Consensys, the company behind MetaMask, the partnership results from a global survey conducted by Consensys in 2023, which involved over 15,000 participants from 15 countries. The survey findings revealed that despite the widespread recognition of crypto, the technical barriers of Web3 have deterred over 5,000 survey participants from engaging with the digital currency space.

MetaMask and Robinhood aim to solve this problem, making crypto more accessible to users. Moreover, the collaboration also promises to open the door for new users to explore crypto with ease.

Lorenzo Santos, Senior Product Manager at Consensys, highlighted the importance of the partnership, stating:

“We know that crypto and internet users want greater control and ownership. This will help more people access crypto in a seamless and self-custodial manner, by offering more buying options with service providers they already use and trust.”

Seong Lee, Head of Product at Robinhood Crypto, believes that the integration of Robinhood Connect into MetaMask will enhance crypto accessibility and user experience.

“Robinhood Connect provides a seamless experience for existing Robinhood customers to fund their self-custody wallet via debit, bank transfer, or Robinhood buying power. This feature allows users to start using their crypto right away,” Lee noted.

MetaMask and Robinhood are no strangers to crypto members. As a leading non-custodial Web3 wallet, MetaMask has become synonymous with secure and versatile cryptocurrency transactions. It has partnered with several payment giants, such as Stripe and PayPal.

Meanwhile, Robinhood is a prominent financial trading platform known for democratizing finance. The company recently launched spot Bitcoin exchange-traded fund trading for US customers.

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