YouTube CEO Hints at Potential NFT Integration

YouTube has been following everything happening in Web3 “as a source of inspiration.”

YouTube CEO Hints at Potential NFT Integration
Shutterstock cover by Nopparat Khokthong

Key Takeaways

  • Today, YouTube CEO Susan Wojcicki published a letter outlining the company's priorities for 2022.
  • According to the letter, YouTube closely watches the Web3 space as a "source of inspiration."
  • The company is also exploring adding NFT features to provide an additional source of revenue to its content creators.

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YouTube CEO Susan Wojcicki revealed today that the company is looking into NFTs as a possible way to help content creators capitalize on emerging technologies.

YouTube May Integrate NFTs in 2022

Web3 is teaching YouTube lessons.

In a letter published today, YouTube CEO Susan Wojcicki revealed that the company is exploring adding NFT features in order to potentially provide its content creators with another source of revenue. She said:

“We’re always focused on expanding the YouTube ecosystem to help creators capitalize on emerging technologies, including things like NFTs, while continuing to strengthen and enhance the experiences creators and fans have on YouTube.”

She also added that YouTube has been “following everything happening in Web3 as a source of inspiration,” specifically noting the opportunities that crypto, decentralized autonomous organizations, and non-fungible tokens have made available to creators.

The statement on Web3 and NFTs was part of Wojcicki’s letter to the YouTube community outlining the company’s priorities for 2022. Besides the potential NFT integration, the company is also looking to expand more into the gaming, shopping, learning, and podcasting niches.

Even though Wojcicki didn’t share any specifics concerning YouTube’s potential foray into NFTs, it marks the first time Alphabet Inc., the parent company of Google and YouTube, is getting involved in digital collectibles.

Several other content sharing and creation companies have already jumped on the trend. Meta-owned Facebook and Instagram are reportedly already exploring NFT integrations as part of the conglomerate’s expansion into the Metaverse. On the other hand, Twitter has allowed NFT collectors to verify and display their digital collectibles as hexagonal profile pictures on the platform.

Wojcicki’s letter also signals a potential change of heart towards the crypto industry for the company. Namely, the world’s largest video streaming platform had previously gained notoriety amongst the crypto community for censoring and deleting the channels of many crypto influencers on the platform, including Ivan on Tech, Bitboy, Pro Blockchain, Tone Vays, and others.

Disclosure: At the time of writing, the author of this feature owned ETH and several other cryptocurrencies.

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