YouTube CEO Hints at Potential NFT Integration
Shutterstock cover by Nopparat Khokthong
YouTube has been following everything happening in Web3 “as a source of inspiration.”
Alphabet Inc. (GOOGL) price
Full chart and statsLoading chart…
- Last close
- $284
- Close-to-close change
- −13%
- Market cap
- $3.5T (shares as of 2026-09-30)
- P/E (trailing)
- 14.8 (EPS to 2026-09-30)
- Annual revenue
- $402.8B USD (FY ended 2025-12-31) 10-K
- Annual revenue growth
- +15.1% (FY ended 2025-12-31 vs FY ended 2024-12-31) 10-K
- Annual net income
- 132,170,000,000 USD (FY ended 2025-12-31, attributable to the company) 10-K
- Annual operating margin
- 32.0% (FY ended 2025-12-31)
- Forward P/E
- Unavailable: no dated forecast source
Gloria daily close for session Oct 29, 2026. Market cap and trailing P/E use this close with the SEC share total and trailing diluted earnings, each dated next to its figure. Annual revenue, revenue growth, net income and margin show their own fiscal period and link the 10-K. Current context may postdate this article.
Alphabet Inc. and its peers
| Company | Price | Market cap | P/E (trailing) | Forward P/E | Annual revenue (USD) | Annual revenue growth | Annual net income (USD) | Operating margin |
|---|---|---|---|---|---|---|---|---|
|
|
$284 | $3.5T | 14.8 | Unavailable | $402.8BFY ended 2025-12-31 · 10-K | +15.1%FY ended 2025-12-31 vs 2024-12-31 · 10-K | 132,170,000,000FY ended 2025-12-31, attributable to the company · 10-K | 32.0%FY ended 2025-12-31 |
|
|
$282 | $3.5T | 14.7 | Unavailable | $402.8BFY ended 2025-12-31 · 10-K | +15.1%FY ended 2025-12-31 vs 2024-12-31 · 10-K | 132,170,000,000FY ended 2025-12-31, attributable to the company · 10-K | 32.0%FY ended 2025-12-31 |
|
|
$625 | $1.6T | 21.3 | Unavailable | $201.0BFY ended 2025-12-31 · 10-K | +22.2%FY ended 2025-12-31 vs 2024-12-31 · 10-K | 60,458,000,000FY ended 2025-12-31, attributable to the company · 10-K | 41.4%FY ended 2025-12-31 |
|
|
$255 | $85.5B | 19.6 | Unavailable | $5.5BFY ended 2025-12-31 · 10-K | +70.0%FY ended 2025-12-31 vs 2024-12-31 · 10-K | 3,333,751,000FY ended 2025-12-31, attributable to the company · 10-K | 75.8%FY ended 2025-12-31 |
Missing figures stay unavailable. Forward P/E requires a dated source. Annual revenue, revenue growth, net income and margin come from each company's own 10-K, in US dollars, and each row shows that fiscal year. Revenue growth compares the fiscal year with the prior year stated in the same 10-K. Net income is the full year amount attributable to the company, or available to common stockholders where the filing states only that, or consolidated net income. Each row names its basis. Trailing P/E reads "Not meaningful" when the dated trailing diluted EPS is a loss or zero. An operating margin appears only when the filing states both the operating income and the revenue for the same year.
Sources: SEC filings, Gloria daily closes and CoinGecko. Oldest record refresh: Oct 29, 2026, 12:56 PM EDT. Refresh is not a price or filing date. Each row shows its price date and its annual fiscal period. Peers use industry code and company size, or editorial selection. Market cap multiplies that row price by the company share total the latest SEC filing states for every share class together. Trailing P/E divides it by trailing diluted earnings from SEC filings. Rolled earnings per share are approximate because share counts can change between periods. Both appear only when the SEC data carries its date, so they are estimates at one price date, not synchronized filing valuations. Not investment advice.
Token vs underlying stock
Current comparison for GOOGL. Historical observations may postdate this article.
GOOGLx token unit vs GOOGL share · USD
-20.6% over displayed period
● GOOGLx token┄ GOOGL stock: $283.82
Source: CoinGecko + Gloria · Retrieved Oct 29, 23:52 UTC
Methodology and data
Split-adjusted regular-session stock closes from the existing Gloria shared history, paired only with an observed token price within 45 minutes of 16:00 New York time. Up to 60 matched sessions. No interpolation or missing-date fill. Weekends and known early closes are omitted. Token units are not adjusted for issuer multipliers or dividend treatment. This compares quoted prices, not fair value, executable premiums or arbitrage returns. Solid line: token. Dashed line: stock. Exact quote times and values appear below. Historical observations. Retrieval refers to the token source. Token quote times use UTC. The fixed cohort shows its oldest member fetch.
| Date (UTC) | Token (USD) | Stock close (USD) | Token quote (UTC) |
|---|---|---|---|
| 2026-08-06 | 358.14 | 357.75 | 2026-08-06 20:00 |
| 2026-08-07 | 355.20 | 354.30 | 2026-08-07 20:00 |
| 2026-08-10 | 357.76 | 357.52 | 2026-08-10 20:00 |
| 2026-08-11 | 344.26 | 343.80 | 2026-08-11 20:00 |
| 2026-08-12 | 344.44 | 343.54 | 2026-08-12 20:00 |
| 2026-08-13 | 347.06 | 346.36 | 2026-08-13 20:00 |
| 2026-08-14 | 346.47 | 345.90 | 2026-08-14 20:00 |
| 2026-08-17 | 344.71 | 344.00 | 2026-08-17 20:00 |
| 2026-08-18 | 344.71 | 344.20 | 2026-08-18 20:00 |
| 2026-08-19 | 345.42 | 344.72 | 2026-08-19 20:00 |
| 2026-08-20 | 341.21 | 340.67 | 2026-08-20 20:00 |
| 2026-08-21 | 345.60 | 344.82 | 2026-08-21 20:00 |
| 2026-08-24 | 348.94 | 348.06 | 2026-08-24 20:00 |
| 2026-08-25 | 347.59 | 346.96 | 2026-08-25 20:00 |
| 2026-08-26 | 342.69 | 342.00 | 2026-08-26 20:00 |
| 2026-08-27 | 341.18 | 340.65 | 2026-08-27 20:00 |
| 2026-08-28 | 347.10 | 346.59 | 2026-08-28 20:00 |
| 2026-08-31 | 339.89 | 339.35 | 2026-08-31 20:00 |
| 2026-09-01 | 335.42 | 335.02 | 2026-09-01 20:00 |
| 2026-09-02 | 337.78 | 337.12 | 2026-09-02 20:00 |
| 2026-09-03 | 342.96 | 342.48 | 2026-09-03 20:00 |
| 2026-09-04 | 339.38 | 338.46 | 2026-09-04 20:00 |
| 2026-09-08 | 338.99 | 338.36 | 2026-09-08 20:00 |
| 2026-09-09 | 331.31 | 330.65 | 2026-09-09 20:00 |
| 2026-09-10 | 333.00 | 332.60 | 2026-09-10 20:00 |
| 2026-09-11 | 339.44 | 338.50 | 2026-09-11 20:00 |
| 2026-09-14 | 350.02 | 349.39 | 2026-09-14 20:00 |
| 2026-09-15 | 345.54 | 344.98 | 2026-09-15 20:00 |
| 2026-09-16 | 343.72 | 342.87 | 2026-09-16 20:00 |
| 2026-09-17 | 348.19 | 347.33 | 2026-09-17 20:00 |
| 2026-09-18 | 349.96 | 349.54 | 2026-09-18 20:00 |
| 2026-09-21 | 355.68 | 354.97 | 2026-09-21 20:00 |
| 2026-09-22 | 351.84 | 351.16 | 2026-09-22 20:00 |
| 2026-09-23 | 338.83 | 337.83 | 2026-09-23 20:00 |
| 2026-09-24 | 343.15 | 342.36 | 2026-09-24 20:00 |
| 2026-09-25 | 344.56 | 343.92 | 2026-09-25 20:00 |
| 2026-09-28 | 343.44 | 342.75 | 2026-09-28 20:00 |
| 2026-09-29 | 341.65 | 340.92 | 2026-09-29 20:00 |
| 2026-09-30 | 344.99 | 344.08 | 2026-09-30 20:00 |
| 2026-10-01 | 339.14 | 338.24 | 2026-10-01 20:00 |
| 2026-10-02 | 344.17 | 343.50 | 2026-10-02 20:00 |
| 2026-10-05 | 347.05 | 346.47 | 2026-10-05 20:00 |
| 2026-10-06 | 348.53 | 347.68 | 2026-10-06 20:00 |
| 2026-10-07 | 351.27 | 350.50 | 2026-10-07 20:00 |
| 2026-10-08 | 348.51 | 348.29 | 2026-10-08 20:00 |
| 2026-10-09 | 352.71 | 351.66 | 2026-10-09 20:00 |
| 2026-10-12 | 353.57 | 352.72 | 2026-10-12 20:00 |
| 2026-10-13 | 354.45 | 353.78 | 2026-10-13 20:00 |
| 2026-10-14 | 347.97 | 347.64 | 2026-10-14 20:00 |
| 2026-10-15 | 350.19 | 349.22 | 2026-10-15 20:00 |
| 2026-10-16 | 341.50 | 340.59 | 2026-10-16 20:00 |
| 2026-10-19 | 345.25 | 344.18 | 2026-10-19 20:00 |
| 2026-10-20 | 340.61 | 340.28 | 2026-10-20 20:00 |
| 2026-10-21 | 335.85 | 334.76 | 2026-10-21 20:00 |
| 2026-10-22 | 324.33 | 324.22 | 2026-10-22 20:00 |
| 2026-10-23 | 321.30 | 320.21 | 2026-10-23 20:00 |
| 2026-10-26 | 317.69 | 316.80 | 2026-10-26 20:00 |
| 2026-10-27 | 321.43 | 320.58 | 2026-10-27 20:00 |
| 2026-10-28 | 325.97 | 324.89 | 2026-10-28 20:00 |
| 2026-10-29 | 284.45 | 283.82 | 2026-10-29 20:00 |
Stock history: Gloria · Retrieved Oct 30, 00:32 UTC. Token history: CoinGecko GOOGLx.
Quoted token and share units can have different rights, multipliers and dividend treatment. This is not an executable premium or arbitrage signal.
YouTube CEO Susan Wojcicki revealed today that the company is looking into NFTs as a possible way to help content creators capitalize on emerging technologies.
YouTube May Integrate NFTs in 2022
Web3 is teaching YouTube lessons.
In a letter published today, YouTube CEO Susan Wojcicki revealed that the company is exploring adding NFT features in order to potentially provide its content creators with another source of revenue. She said:
“We’re always focused on expanding the YouTube ecosystem to help creators capitalize on emerging technologies, including things like NFTs, while continuing to strengthen and enhance the experiences creators and fans have on YouTube.”
She also added that YouTube has been “following everything happening in Web3 as a source of inspiration,” specifically noting the opportunities that crypto, decentralized autonomous organizations, and non-fungible tokens have made available to creators.
The statement on Web3 and NFTs was part of Wojcicki’s letter to the YouTube community outlining the company’s priorities for 2022. Besides the potential NFT integration, the company is also looking to expand more into the gaming, shopping, learning, and podcasting niches.
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Even though Wojcicki didn’t share any specifics concerning YouTube’s potential foray into NFTs, it marks the first time Alphabet Inc., the parent company of Google and YouTube, is getting involved in digital collectibles.
Several other content sharing and creation companies have already jumped on the trend. Meta-owned Facebook and Instagram are reportedly already exploring NFT integrations as part of the conglomerate’s expansion into the Metaverse. On the other hand, Twitter has allowed NFT collectors to verify and display their digital collectibles as hexagonal profile pictures on the platform.
Wojcicki’s letter also signals a potential change of heart towards the crypto industry for the company. Namely, the world’s largest video streaming platform had previously gained notoriety amongst the crypto community for censoring and deleting the channels of many crypto influencers on the platform, including Ivan on Tech, Bitboy, Pro Blockchain, Tone Vays, and others.
Disclosure: At the time of writing, the author of this feature owned ETH and several other cryptocurrencies.
Disclosure: This article was edited by Stefan Stankovic. For more information on how we create and review content, see our Editorial Policy.
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