Advertising

What Is Basic Attention Token? Basic Attention Token is an Ethereum-based ad-exchange platform connecting publishers, advertisers, and users on the blockchain. BAT is the ERC-20 utility token used on the platform and it is integrated in…

Not for the first time, it's Litecoin creator Charlie Lee versus the rest of the cryptocurrency market. Lee has declared that Litecoin will be the Official Cryptocurrency Partner of UFC 232 - Jones vs Gustafsson in California on December…

Blockchain technology might be able to save the ailing advertising industry, according to a recent study. The report, jointly published by Adledger and TVEV, found that the majority of advertising executives consider the future of the…

A new partnership may spell the beginning of the end for data tracking and the current advertising model. Brave, a crypto-based web browser, has recently announced a partnership with Qwant, a privacy-focused European search engine, to…

After a hard day of reporting, there’s nothing Crypto Briefing writers love more than unlacing our Adidas™ trainers and sitting down with a refreshing Coca-Cola™ to enjoy the latest premium entertainments from Electronic Arts™.…

With over 600m websites and 4bn active users, nothing beats the internet when it comes to exposure. Companies spend more of their advertising budget on online ad campaigns year-on-year, than on print or television adverts. In 2016, online…

Even tighter than usual focus on the Lucidity code review, advertising is not an area I know a lot about, so I really can’t comment much on this. The website says it's “The blockchain advertising protocol for complete data transparency” so…

At this moment, there’s a photograph of my kitten stalking a duck somewhere on the internet. It’s hard to say “where” on the internet, because it doesn’t really exist on any specific computer—the file is somehow dissolved throughout the…

Crypto branding is becoming more sophisticated as competition heats up. Until quite recently, the leading cryptocurrencies had straightforward and fairly boring names, often descriptive of their use-case: there was a Filecoin for files, a…

Blockchain branding has often been relegated to an afterthought. Perhaps the team designed an attractive website - but that's as far as the concept of mindshare with an audience has often gone. Yet in little more than a year, blockchain…

Blockchain advertising technology will be the de facto standard for media buying accountability sooner rather than later, if you have faith in the variety of startup companies that intend to revolutionize the industry. The blockchain has…