AC Milan has named Ruben Amorim as its new head coach, handing the Portuguese manager a contract through June 2028 with an option for an additional year. He replaces Max Allegri on the bench at San Siro.

Amorim parted ways with Manchester United in January 2026. AC Milan, valued at $1.45 billion according to the 2026 CNBC Global Soccer Valuations ranking, represents one of the most storied brands in world football.

AC Milan operates the $ACM fan token on Socios.com, the platform built on Chiliz’s blockchain infrastructure. These fan tokens let holders vote in governance polls about club decisions, from kit designs to matchday experiences, and unlock exclusive rewards.

Beyond fan tokens, Milan deepened its crypto footprint by extending its partnership with Bitpanda, the European cryptocurrency exchange. In February 2025, Bitpanda became the club’s back-of-shirt sponsor, a premium placement that puts the exchange’s brand in front of tens of millions of viewers every matchday across Serie A and Champions League broadcasts.

AC Milan is far from alone in the fan token space. Paris Saint-Germain, Barcelona, Juventus, and dozens of other clubs operate similar tokens through Chiliz’s ecosystem.

For crypto investors watching this space, the key metric isn’t Amorim’s win percentage. It’s whether his appointment, and the results that follow, drive measurable changes in fan token engagement: trading volume, poll participation rates, and new wallet activations on the Socios platform.