Skip to content
Fear & Greed51 Neutral
Crypto market$2.72T−1.53%24h breadth41 up212 downBitcoin$79,770−1.42%Ethereum$2,297−2.52%Solana$99−2.19%XRP$1.29−3.37%BNB$745+0.06%Top gainersBLUR$0.0085+14.65%BICO$0.017+9.76%CPOOL$0.030+6.92%Top losersBLAST$0.000033−16.38%GRASS$0.659−13.59%NIL$0.074−13.24%StocksNVDA$215−1.17%TSLA$404−0.80%AAPL$344−0.94%MSFT$531−0.06%COIN$162+0.76%
Advertisement
Apple faces complications in iPhone purchases as memory-chip shortage reshapes consumer electronics

Apple faces complications in iPhone purchases as memory-chip shortage reshapes consumer electronics

AI data centers are hoarding the world's memory chips, and your next iPhone might cost a lot more because of it

by Editorial Team

2 min read

In Technology

Share

Add us on Google

Apple Inc. (AAPL) price

Full chart and stats

Loading chart…

Market cap
$5.0T (shares as of 2026-07-17)
P/E (trailing)
39.4 (EPS to 2026-06-27)
Annual revenue
$416.2B USD (FY ended 2025-09-27) 10-K
Annual revenue growth
+6.4% (FY ended 2025-09-27 vs FY ended 2024-09-28) 10-K
Annual net income
112,010,000,000 USD (FY ended 2025-09-27, attributable to the company) 10-K
Annual operating margin
32.0% (FY ended 2025-09-27)
Forward P/E
Unavailable: no dated forecast source

Gloria daily close for session Oct 28, 2026. Market cap and trailing P/E use this close with the SEC share total and trailing diluted earnings, each dated next to its figure. Annual revenue, revenue growth, net income and margin show their own fiscal period and link the 10-K. Current context may postdate this article.

Apple Inc. and its peers

Company PriceMarket capP/E (trailing)Forward P/EAnnual revenue (USD)Annual revenue growthAnnual net income (USD)Operating margin
Apple Inc. AAPL · Price dated Oct 28, 2026 · tokenized AAPLx $344$5.0T39.4Unavailable$416.2BFY ended 2025-09-27 · 10-K+6.4%FY ended 2025-09-27 vs 2024-09-28 · 10-K112,010,000,000FY ended 2025-09-27, attributable to the company · 10-K32.0%FY ended 2025-09-27
Dell Technologies Inc. DELL · Price dated Oct 28, 2026 $494$316.0B28.7Unavailable$113.5BFY ended 2026-01-30 · 10-K+18.8%FY ended 2026-01-30 vs 2025-01-31 · 10-K5,936,000,000FY ended 2026-01-30, attributable to the company · 10-K7.2%FY ended 2026-01-30
Super Micro Computer, Inc. SMCI · Price dated Oct 28, 2026 $36$23.5B11.0Unavailable$39.1BFY ended 2026-06-30 · 10-K+77.8%FY ended 2026-06-30 vs 2025-06-30 · 10-K2,230,453,000FY ended 2026-06-30, attributable to the company · 10-K7.1%FY ended 2026-06-30
Cisco Systems Inc. CSCO · Price dated Oct 28, 2026 · tokenized CSCOx $110$434.8B33.1Unavailable$63.3BFY ended 2026-07-25 · 10-K+11.8%FY ended 2026-07-25 vs 2025-07-26 · 10-K13,267,000,000FY ended 2026-07-25, attributable to the company · 10-K24.3%FY ended 2026-07-25

Missing figures stay unavailable. Forward P/E requires a dated source. Annual revenue, revenue growth, net income and margin come from each company's own 10-K, in US dollars, and each row shows that fiscal year. Revenue growth compares the fiscal year with the prior year stated in the same 10-K. Net income is the full year amount attributable to the company, or available to common stockholders where the filing states only that, or consolidated net income. Each row names its basis. Trailing P/E reads "Not meaningful" when the dated trailing diluted EPS is a loss or zero. An operating margin appears only when the filing states both the operating income and the revenue for the same year.

Sources: SEC filings, Gloria daily closes and CoinGecko. Oldest record refresh: Oct 28, 2026, 4:46 PM EDT. Refresh is not a price or filing date. Each row shows its price date and its annual fiscal period. Peers use industry code and company size, or editorial selection. Market cap multiplies that row price by the company share total the latest SEC filing states for every share class together. Trailing P/E divides it by trailing diluted earnings from SEC filings. Rolled earnings per share are approximate because share counts can change between periods. Both appear only when the SEC data carries its date, so they are estimates at one price date, not synchronized filing valuations. Not investment advice.

Token vs underlying stock

Current comparison for AAPL. Historical observations may postdate this article.

AAPLx token unit vs AAPL share · USD

$346.05Oct 28 UTC

+11.0% over displayed period

● AAPLx token┄ AAPL stock: $343.83

Aug 5, 2026: token $311.72 at 20:00 UTC; stock close $311.00 Aug 6, 2026: token $312.78 at 20:00 UTC; stock close $312.41 Aug 7, 2026: token $313.83 at 20:00 UTC; stock close $313.33 Aug 10, 2026: token $308.62 at 20:00 UTC; stock close $308.26 Aug 11, 2026: token $305.37 at 20:00 UTC; stock close $304.91 Aug 12, 2026: token $302.83 at 20:00 UTC; stock close $302.25 Aug 13, 2026: token $305.79 at 20:00 UTC; stock close $305.26 Aug 14, 2026: token $306.96 at 20:00 UTC; stock close $305.93 Aug 17, 2026: token $306.25 at 20:00 UTC; stock close $305.59 Aug 18, 2026: token $311.31 at 20:00 UTC; stock close $310.03 Aug 19, 2026: token $317.34 at 20:00 UTC; stock close $316.83 Aug 20, 2026: token $311.74 at 20:00 UTC; stock close $311.30 Aug 21, 2026: token $310.51 at 20:00 UTC; stock close $309.35 Aug 24, 2026: token $311.44 at 20:00 UTC; stock close $310.34 Aug 25, 2026: token $310.87 at 20:00 UTC; stock close $309.90 Aug 26, 2026: token $314.52 at 20:00 UTC; stock close $313.45 Aug 27, 2026: token $315.05 at 20:00 UTC; stock close $314.58 Aug 28, 2026: token $320.36 at 20:00 UTC; stock close $319.70 Aug 31, 2026: token $317.65 at 20:00 UTC; stock close $316.85 Sep 1, 2026: token $325.59 at 20:00 UTC; stock close $325.13 Sep 2, 2026: token $325.80 at 20:00 UTC; stock close $324.96 Sep 3, 2026: token $329.13 at 20:00 UTC; stock close $328.21 Sep 4, 2026: token $321.11 at 20:00 UTC; stock close $319.97 Sep 8, 2026: token $316.85 at 20:00 UTC; stock close $316.22 Sep 9, 2026: token $316.30 at 20:00 UTC; stock close $315.34 Sep 10, 2026: token $327.20 at 20:00 UTC; stock close $326.57 Sep 11, 2026: token $333.36 at 20:00 UTC; stock close $332.27 Sep 14, 2026: token $334.25 at 20:00 UTC; stock close $333.08 Sep 15, 2026: token $331.88 at 20:00 UTC; stock close $331.34 Sep 16, 2026: token $333.36 at 20:00 UTC; stock close $332.41 Sep 17, 2026: token $337.97 at 20:00 UTC; stock close $337.00 Sep 18, 2026: token $337.26 at 20:00 UTC; stock close $336.13 Sep 21, 2026: token $340.11 at 20:00 UTC; stock close $338.98 Sep 22, 2026: token $340.64 at 20:00 UTC; stock close $339.75 Sep 23, 2026: token $337.57 at 20:00 UTC; stock close $337.02 Sep 24, 2026: token $337.27 at 20:00 UTC; stock close $335.92 Sep 25, 2026: token $341.92 at 20:00 UTC; stock close $341.07 Sep 28, 2026: token $339.71 at 20:00 UTC; stock close $338.40 Sep 29, 2026: token $330.45 at 20:00 UTC; stock close $329.40 Sep 30, 2026: token $334.56 at 20:00 UTC; stock close $333.02 Oct 1, 2026: token $331.46 at 20:00 UTC; stock close $330.32 Oct 2, 2026: token $334.68 at 20:00 UTC; stock close $333.69 Oct 5, 2026: token $333.54 at 20:00 UTC; stock close $332.89 Oct 6, 2026: token $334.55 at 20:00 UTC; stock close $333.63 Oct 7, 2026: token $337.28 at 20:00 UTC; stock close $336.67 Oct 8, 2026: token $341.31 at 20:00 UTC; stock close $340.42 Oct 9, 2026: token $337.58 at 20:00 UTC; stock close $336.64 Oct 12, 2026: token $341.95 at 20:00 UTC; stock close $340.97 Oct 13, 2026: token $342.44 at 20:00 UTC; stock close $341.27 Oct 14, 2026: token $344.06 at 20:00 UTC; stock close $342.96 Oct 15, 2026: token $343.24 at 20:00 UTC; stock close $342.00 Oct 16, 2026: token $344.31 at 20:00 UTC; stock close $343.46 Oct 19, 2026: token $344.18 at 20:00 UTC; stock close $342.94 Oct 20, 2026: token $340.65 at 20:00 UTC; stock close $339.50 Oct 21, 2026: token $344.81 at 20:00 UTC; stock close $343.99 Oct 22, 2026: token $349.21 at 20:00 UTC; stock close $348.22 Oct 23, 2026: token $348.46 at 20:00 UTC; stock close $347.73 Oct 26, 2026: token $344.87 at 20:00 UTC; stock close $343.91 Oct 27, 2026: token $348.00 at 20:00 UTC; stock close $347.10 Oct 28, 2026: token $346.05 at 20:13 UTC; stock close $343.83
Aug 5$302.25 to $349.21Oct 28

Source: CoinGecko + Gloria · Retrieved Oct 28, 20:15 UTC

Methodology and data

Split-adjusted regular-session stock closes from the existing Gloria shared history, paired only with an observed token price within 45 minutes of 16:00 New York time. Up to 60 matched sessions. No interpolation or missing-date fill. Weekends and known early closes are omitted. Token units are not adjusted for issuer multipliers or dividend treatment. This compares quoted prices, not fair value, executable premiums or arbitrage returns. Solid line: token. Dashed line: stock. Exact quote times and values appear below. Historical observations. Retrieval refers to the token source. Token quote times use UTC. The fixed cohort shows its oldest member fetch.

Apple token vs Apple stock: exact source values
Date (UTC)Token (USD)Stock close (USD)Token quote (UTC)
2026-08-05311.72311.002026-08-05 20:00
2026-08-06312.78312.412026-08-06 20:00
2026-08-07313.83313.332026-08-07 20:00
2026-08-10308.62308.262026-08-10 20:00
2026-08-11305.37304.912026-08-11 20:00
2026-08-12302.83302.252026-08-12 20:00
2026-08-13305.79305.262026-08-13 20:00
2026-08-14306.96305.932026-08-14 20:00
2026-08-17306.25305.592026-08-17 20:00
2026-08-18311.31310.032026-08-18 20:00
2026-08-19317.34316.832026-08-19 20:00
2026-08-20311.74311.302026-08-20 20:00
2026-08-21310.51309.352026-08-21 20:00
2026-08-24311.44310.342026-08-24 20:00
2026-08-25310.87309.902026-08-25 20:00
2026-08-26314.52313.452026-08-26 20:00
2026-08-27315.05314.582026-08-27 20:00
2026-08-28320.36319.702026-08-28 20:00
2026-08-31317.65316.852026-08-31 20:00
2026-09-01325.59325.132026-09-01 20:00
2026-09-02325.80324.962026-09-02 20:00
2026-09-03329.13328.212026-09-03 20:00
2026-09-04321.11319.972026-09-04 20:00
2026-09-08316.85316.222026-09-08 20:00
2026-09-09316.30315.342026-09-09 20:00
2026-09-10327.20326.572026-09-10 20:00
2026-09-11333.36332.272026-09-11 20:00
2026-09-14334.25333.082026-09-14 20:00
2026-09-15331.88331.342026-09-15 20:00
2026-09-16333.36332.412026-09-16 20:00
2026-09-17337.97337.002026-09-17 20:00
2026-09-18337.26336.132026-09-18 20:00
2026-09-21340.11338.982026-09-21 20:00
2026-09-22340.64339.752026-09-22 20:00
2026-09-23337.57337.022026-09-23 20:00
2026-09-24337.27335.922026-09-24 20:00
2026-09-25341.92341.072026-09-25 20:00
2026-09-28339.71338.402026-09-28 20:00
2026-09-29330.45329.402026-09-29 20:00
2026-09-30334.56333.022026-09-30 20:00
2026-10-01331.46330.322026-10-01 20:00
2026-10-02334.68333.692026-10-02 20:00
2026-10-05333.54332.892026-10-05 20:00
2026-10-06334.55333.632026-10-06 20:00
2026-10-07337.28336.672026-10-07 20:00
2026-10-08341.31340.422026-10-08 20:00
2026-10-09337.58336.642026-10-09 20:00
2026-10-12341.95340.972026-10-12 20:00
2026-10-13342.44341.272026-10-13 20:00
2026-10-14344.06342.962026-10-14 20:00
2026-10-15343.24342.002026-10-15 20:00
2026-10-16344.31343.462026-10-16 20:00
2026-10-19344.18342.942026-10-19 20:00
2026-10-20340.65339.502026-10-20 20:00
2026-10-21344.81343.992026-10-21 20:00
2026-10-22349.21348.222026-10-22 20:00
2026-10-23348.46347.732026-10-23 20:00
2026-10-26344.87343.912026-10-26 20:00
2026-10-27348.00347.102026-10-27 20:00
2026-10-28346.05343.832026-10-28 20:13

Stock history: Gloria · Retrieved Oct 29, 00:31 UTC. Token history: CoinGecko AAPLx.

Quoted token and share units can have different rights, multipliers and dividend treatment. This is not an executable premium or arbitrage signal.

The global memory-chip shortage has officially arrived at Apple’s doorstep. The semiconductor supply crunch that has already hammered Mac and iPad pricing is beginning to bleed into Apple’s most important product line.

The AI machine eats the chip supply

Data centers are on track to consume roughly 70% of the global memory chip supply in 2026. That leaves the remaining 30% for smartphones, laptops, tablets, gaming consoles, and cars.

Advertisement

The big three memory manufacturers, Samsung, SK Hynix, and Micron, have made a calculated bet. They’re prioritizing production of high-bandwidth memory (HBM), the specialized DRAM that powers AI accelerators and training clusters, at the expense of the conventional DRAM and NAND flash chips that go into consumer devices.

DRAM and NAND memory prices have soared by over 300% in 2026. The components that store your photos, run your apps, and keep your device responsive have roughly quadrupled in cost.

Apple’s pricing wall

Apple has already started passing these costs along to consumers. Mac and iPad prices have jumped by as much as $500 in some configurations. CEO Tim Cook called the situation “unsustainable” during a June 2026 interview with The Wall Street Journal.

Analysts at TechInsights estimate the upcoming iPhone 18 Pro could see price hikes ranging from $100 to $270 to preserve Apple’s profit margins against the rising component costs.

Global smartphone shipments fell 11% year-over-year in Q2 2026, hitting the lowest levels since 2013. Apple’s market share has risen to a record 20% during this downturn.

Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.

More in Technology

See all
Previous storyIBM stock dives toward worst day in nearly 40 years after earnings miss