Binance has unveiled BTC Yield, a new Advanced Earn product that enables Bitcoin holders to seek passive income through a covered call strategy without selling or actively trading their holdings, according to a Tuesday statement.

The open-ended product allows users to deposit BTC in exchange for BTCY, with potential weekly Bitcoin payouts funded through options premiums. Binance said BTC Yield is one of the first covered-call Bitcoin income products offered by a major crypto exchange to both retail and institutional investors.

The company said the product expands its Earn lineup and simplifies access to a strategy widely used in traditional finance.

“Covered call strategies have long been used in traditional finance, but they can be complex for retail users to access directly,” Shunyet Jan, Head of Exchange and Trading at Binance, commented on the rollout. “With BTC Yield, we are simplifying that experience for Bitcoin holders who want income potential without actively trading the market.”

The launch comes as demand for Bitcoin income strategies continues to grow across traditional and digital finance. Alongside BTC Yield, Binance has introduced a limited-time campaign that will distribute a share of a 100,000 USDC prize pool to eligible subscribers.

“During periods of weaker market sentiment, many Bitcoin holders may be reluctant to sell or actively trade. BTC Yield gives long-term holders a simpler way to seek potential income while maintaining exposure denominated in Bitcoin,” Jan stated.