Coinbase now lets users create up to 25 separate portfolios for different trading strategies

Via nbclosangeles.com

The exchange's Advanced platform is quietly building out the kind of portfolio management tools that could make it harder for traders to justify leaving for competitors.

by Editorial Team

Mon 3 Aug 2026 · 08:56 EDT 2 min read

In Technology

Coinbase Global, Inc. (COIN) price

Full chart and stats

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Last close: $161
Close-to-close change: −1.1%
Market cap: $42.5B (shares as of 2026-09-30)
P/E (trailing): Not meaningful: trailing loss. Diluted EPS −2.53 for 2025-10-01 to 2026-09-30, rolled from reported annual and year-to-date EPS (approximate) SEC filing
Annual revenue: $7.2B USD (FY ended 2025-12-31) 10-K
Annual revenue growth: +9.4% (FY ended 2025-12-31 vs FY ended 2024-12-31) 10-K
Annual net income: 1,260,327,000 USD (FY ended 2025-12-31, attributable to the company) 10-K
Annual operating margin: 20.0% (FY ended 2025-12-31)
Forward P/E: Unavailable: no dated forecast source

Gloria daily close for session Oct 29, 2026. Market cap and trailing P/E use this close with the SEC share total and trailing diluted earnings, each dated next to its figure. Annual revenue, revenue growth, net income and margin show their own fiscal period and link the 10-K. Current context may postdate this article.

Coinbase Global, Inc. and its peers

Company	Price	Market cap	P/E (trailing)	Forward P/E	Annual revenue (USD)	Annual revenue growth	Annual net income (USD)	Operating margin
Coinbase Global, Inc. COIN · Price dated Oct 29, 2026 · tokenized COINx	$161	$42.5B	Not meaningfulLoss, diluted EPS −2.53 to 2026-09-30 · SEC filing	Unavailable	$7.2BFY ended 2025-12-31 · 10-K	+9.4%FY ended 2025-12-31 vs 2024-12-31 · 10-K	1,260,327,000FY ended 2025-12-31, attributable to the company · 10-K	20.0%FY ended 2025-12-31
Strategy Inc MSTR · Price dated Oct 29, 2026 · tokenized MSTRx	$142	Unavailable	Not meaningfulLoss, diluted EPS −96.98 to 2026-06-30 · SEC filing	Unavailable	$477.2MFY ended 2025-12-31 · 10-K	+3.0%FY ended 2025-12-31 vs 2024-12-31 · 10-K	−3,848,152,000FY ended 2025-12-31, attributable to the company · 10-K	−1,140.8%FY ended 2025-12-31
Circle Internet Group, Inc. CRCL · Price dated Oct 29, 2026 · tokenized CRCLx	$80	Unavailable	16.0	Unavailable	$2.7BFY ended 2025-12-31 · 10-K	+63.9%FY ended 2025-12-31 vs 2024-12-31 · 10-K	−69,508,000FY ended 2025-12-31, attributable to the company · 10-K	−3.5%FY ended 2025-12-31
Bitmine Immersion Technologies, Inc. BMNR · Price dated Oct 29, 2026 · tokenized BMNRx	$22	$13.1B	Not meaningfulLoss, diluted EPS −4.50 to 2026-05-31 · SEC filing	Unavailable	$6.1MFY ended 2025-08-31 · 10-K	+84.1%FY ended 2025-08-31 vs 2024-08-31 · 10-K	348,577,000FY ended 2025-08-31, attributable to the company · 10-K	7,288.1%FY ended 2025-08-31

Missing figures stay unavailable. Forward P/E requires a dated source. Annual revenue, revenue growth, net income and margin come from each company's own 10-K, in US dollars, and each row shows that fiscal year. Revenue growth compares the fiscal year with the prior year stated in the same 10-K. Net income is the full year amount attributable to the company, or available to common stockholders where the filing states only that, or consolidated net income. Each row names its basis. Trailing P/E reads "Not meaningful" when the dated trailing diluted EPS is a loss or zero. An operating margin appears only when the filing states both the operating income and the revenue for the same year.

Sources: SEC filings, Gloria daily closes and CoinGecko. Oldest record refresh: Oct 29, 2026, 12:47 PM EDT. Refresh is not a price or filing date. Each row shows its price date and its annual fiscal period. Peers use industry code and company size, or editorial selection. Market cap multiplies that row price by the company share total the latest SEC filing states for every share class together. Trailing P/E divides it by trailing diluted earnings from SEC filings. Rolled earnings per share are approximate because share counts can change between periods. Both appear only when the SEC data carries its date, so they are estimates at one price date, not synchronized filing valuations. Not investment advice.

Coinbase Advanced users can now carve their holdings into as many as 25 distinct portfolios, each tailored to a specific trading strategy. Think of it like having 25 separate trading desks inside one verified account, without the headache of managing 25 separate logins.

The feature, confirmed as live on Coinbase’s help documentation, lets traders segregate assets by strategy, risk profile, or whatever organizational logic makes sense for their setup.

What the multi-portfolio feature actually does

Users access the feature through the Portfolio page on Coinbase Advanced. Each portfolio operates independently within the same verified account, which means no additional KYC friction, no separate funding sources to manage, and no toggling between different platforms.

The roots of this feature trace back to December 2019, when Coinbase Pro first introduced sub-accounts. That earlier version was specifically designed for users who needed to segregate strategies or manage multiple client accounts under one umbrella. The current iteration on Coinbase Advanced expands that concept with a higher portfolio cap and tighter integration into the platform’s evolving toolset.

The bigger picture: AI agents and cross-margining

Recent platform discussions for 2026 have surfaced plans for AI agent accounts, essentially automated trading bots that can operate within isolated portfolios. The idea is that each AI agent could handle rebalancing and strategy execution inside its own sandbox, without interfering with a trader’s other positions.

Cross-margining is another tool reportedly on Coinbase’s development roadmap. For traders who maintain positions across multiple asset types, cross-margining allows the collateral from one portfolio to potentially support margin requirements in another.

Why this matters for the competitive landscape

Coinbase’s push into multi-portfolio management coincides with its broader ambition to integrate traditional assets like stocks and ETFs alongside crypto. If a trader can manage a stock portfolio, a crypto portfolio, and an ETF portfolio all within the same Coinbase account, each isolated and independently managed, the switching costs to a competitor start stacking up fast.

For institutional investors and fund managers, the appeal is even more direct. Managing multiple client strategies within a single platform, with clear segregation and audit trails, solves a real operational problem.

Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.

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