Grayscale has appointed Sebastian Pulido to lead its newly established Onchain Asset Management division as the digital asset investment firm looks to capture rising institutional demand for tokenized assets and DeFi-based solutions.

Pulido brings a combination of crypto-native expertise and traditional capital markets experience, with more than 15 years across blockchain strategy, tokenization, and financial markets. His previous roles include leading institutional and DeFi strategy at Aave Labs, working on blockchain initiatives at JPMorgan’s Kinexys, and spending over a decade at Goldman Sachs.

The appointment follows a period of expansion for Grayscale, which reported strong growth across its digital asset products and launched new offerings including staking-focused ETFs.

Pulido will work with the firm’s leadership team to develop long-term onchain investment strategies and strengthen Grayscale’s position at the intersection of traditional and decentralized finance.

“I am thrilled to join Grayscale at a time when institutional interest in digital assets continues to accelerate,” Pulido stated. “Grayscale has the scale, expertise, and track record to help define the next phase of this market, and I look forward to working with Steve and the broader team to further strengthen Grayscale’s role at the intersection of traditional and onchain finance.”