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Meta Platforms invests $900M in CRED, appoints Kunal Shah as WhatsApp CEO

Meta Platforms invests $900M in CRED, appoints Kunal Shah as WhatsApp CEO

The deal values Indian fintech startup CRED at $4.5 billion and places its founder at the helm of WhatsApp's global operations

by Editorial Team

2 min read

In Finance

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Meta Platforms Inc. (META) price

Full chart and stats

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Market cap
$1.6T (all share classes as of 2026-10-16) cover page
P/E (trailing)
21.2 (EPS to 2026-09-30)
Annual revenue
$201.0B USD (FY ended 2025-12-31) 10-K
Annual revenue growth
+22.2% (FY ended 2025-12-31 vs FY ended 2024-12-31) 10-K
Annual net income
60,458,000,000 USD (FY ended 2025-12-31, attributable to the company) 10-K
Annual operating margin
41.4% (FY ended 2025-12-31)
Forward P/E
Unavailable: no dated forecast source

Gloria daily close for session Oct 27, 2026. Market cap and trailing P/E use this close with the SEC share total and trailing diluted earnings, each dated next to its figure. Annual revenue, revenue growth, net income and margin show their own fiscal period and link the 10-K. Current context may postdate this article.

Meta Platforms Inc. and its peers

Company PriceMarket capP/E (trailing)Forward P/EAnnual revenue (USD)Annual revenue growthAnnual net income (USD)Operating margin
Meta Platforms Inc. META · Price dated Oct 27, 2026 · tokenized METAx $620$1.6T21.2Unavailable$201.0BFY ended 2025-12-31 · 10-K+22.2%FY ended 2025-12-31 vs 2024-12-31 · 10-K60,458,000,000FY ended 2025-12-31, attributable to the company · 10-K41.4%FY ended 2025-12-31
Alphabet Inc. (Class C) GOOG · Price dated Oct 27, 2026 $317$3.9T15.9Unavailable$402.8BFY ended 2025-12-31 · 10-K+15.1%FY ended 2025-12-31 vs 2024-12-31 · 10-K132,170,000,000FY ended 2025-12-31, attributable to the company · 10-K32.0%FY ended 2025-12-31
Alphabet Inc. GOOGL · Price dated Oct 27, 2026 · tokenized GOOGLx $321$3.9T16.1Unavailable$402.8BFY ended 2025-12-31 · 10-K+15.1%FY ended 2025-12-31 vs 2024-12-31 · 10-K132,170,000,000FY ended 2025-12-31, attributable to the company · 10-K32.0%FY ended 2025-12-31
AppLovin Corporation APP · Price dated Oct 27, 2026 · tokenized APPx $263$88.1B20.2Unavailable$5.5BFY ended 2025-12-31 · 10-K+70.0%FY ended 2025-12-31 vs 2024-12-31 · 10-K3,333,751,000FY ended 2025-12-31, attributable to the company · 10-K75.8%FY ended 2025-12-31

Missing figures stay unavailable. Forward P/E requires a dated source. Annual revenue, revenue growth, net income and margin come from each company's own 10-K, in US dollars, and each row shows that fiscal year. Revenue growth compares the fiscal year with the prior year stated in the same 10-K. Net income is the full year amount attributable to the company, or available to common stockholders where the filing states only that, or consolidated net income. Each row names its basis. Trailing P/E reads "Not meaningful" when the dated trailing diluted EPS is a loss or zero. An operating margin appears only when the filing states both the operating income and the revenue for the same year.

Sources: SEC filings, Gloria daily closes and CoinGecko. Oldest record refresh: Oct 27, 2026, 8:48 PM EDT. Refresh is not a price or filing date. Each row shows its price date and its annual fiscal period. Peers use industry code and company size, or editorial selection. Market cap multiplies that row price by the company share total the latest SEC filing states for every share class together. Trailing P/E divides it by trailing diluted earnings from SEC filings. Rolled earnings per share are approximate because share counts can change between periods. Both appear only when the SEC data carries its date, so they are estimates at one price date, not synchronized filing valuations. Not investment advice.

Token vs underlying stock

Current comparison for META. Historical observations may postdate this article.

METAx token unit vs META share · USD

$621.46Oct 27 UTC

+5.4% over displayed period

● METAx token┄ META stock: $620.19

Aug 4, 2026: token $589.37 at 20:00 UTC; stock close $587.94 Aug 5, 2026: token $590.76 at 20:00 UTC; stock close $588.77 Aug 6, 2026: token $589.91 at 20:00 UTC; stock close $589.90 Aug 7, 2026: token $592.96 at 20:00 UTC; stock close $592.10 Aug 10, 2026: token $595.64 at 20:00 UTC; stock close $594.92 Aug 11, 2026: token $600.42 at 20:00 UTC; stock close $599.12 Aug 12, 2026: token $580.52 at 20:00 UTC; stock close $578.85 Aug 13, 2026: token $595.84 at 20:00 UTC; stock close $594.97 Aug 14, 2026: token $590.73 at 20:00 UTC; stock close $589.85 Aug 17, 2026: token $569.77 at 20:00 UTC; stock close $568.97 Aug 18, 2026: token $544.97 at 20:00 UTC; stock close $543.67 Aug 19, 2026: token $547.78 at 20:00 UTC; stock close $546.03 Aug 20, 2026: token $547.56 at 20:00 UTC; stock close $545.83 Aug 21, 2026: token $551.35 at 20:00 UTC; stock close $549.90 Aug 24, 2026: token $560.74 at 20:00 UTC; stock close $559.02 Aug 25, 2026: token $571.26 at 20:00 UTC; stock close $570.05 Aug 26, 2026: token $577.62 at 20:00 UTC; stock close $576.14 Aug 27, 2026: token $572.41 at 20:00 UTC; stock close $571.10 Aug 28, 2026: token $579.18 at 20:00 UTC; stock close $578.02 Aug 31, 2026: token $573.08 at 20:00 UTC; stock close $572.34 Sep 1, 2026: token $579.55 at 20:00 UTC; stock close $578.54 Sep 2, 2026: token $593.44 at 20:00 UTC; stock close $592.85 Sep 3, 2026: token $612.22 at 20:00 UTC; stock close $610.68 Sep 4, 2026: token $617.78 at 20:00 UTC; stock close $616.77 Sep 8, 2026: token $614.55 at 20:00 UTC; stock close $613.48 Sep 9, 2026: token $653.99 at 20:00 UTC; stock close $653.69 Sep 10, 2026: token $645.68 at 20:00 UTC; stock close $644.38 Sep 11, 2026: token $648.82 at 20:00 UTC; stock close $648.03 Sep 14, 2026: token $667.33 at 20:00 UTC; stock close $665.60 Sep 15, 2026: token $671.72 at 20:00 UTC; stock close $670.24 Sep 16, 2026: token $674.78 at 20:00 UTC; stock close $673.31 Sep 17, 2026: token $683.69 at 20:00 UTC; stock close $682.31 Sep 18, 2026: token $667.45 at 20:00 UTC; stock close $665.75 Sep 21, 2026: token $743.56 at 20:00 UTC; stock close $741.25 Sep 22, 2026: token $740.44 at 20:00 UTC; stock close $736.60 Sep 23, 2026: token $746.35 at 20:00 UTC; stock close $744.10 Sep 24, 2026: token $778.30 at 20:00 UTC; stock close $777.59 Sep 25, 2026: token $752.94 at 20:00 UTC; stock close $751.66 Sep 28, 2026: token $716.77 at 20:00 UTC; stock close $715.62 Sep 29, 2026: token $741.08 at 20:00 UTC; stock close $738.79 Sep 30, 2026: token $728.60 at 20:00 UTC; stock close $725.18 Oct 1, 2026: token $727.20 at 20:00 UTC; stock close $725.93 Oct 2, 2026: token $729.17 at 20:00 UTC; stock close $728.08 Oct 5, 2026: token $743.97 at 20:00 UTC; stock close $741.90 Oct 6, 2026: token $741.44 at 20:00 UTC; stock close $738.88 Oct 7, 2026: token $722.75 at 20:00 UTC; stock close $721.31 Oct 8, 2026: token $722.91 at 20:00 UTC; stock close $720.89 Oct 9, 2026: token $720.22 at 20:00 UTC; stock close $718.67 Oct 12, 2026: token $744.29 at 20:00 UTC; stock close $742.96 Oct 13, 2026: token $764.47 at 20:00 UTC; stock close $762.50 Oct 14, 2026: token $737.37 at 20:00 UTC; stock close $737.54 Oct 15, 2026: token $738.03 at 20:00 UTC; stock close $736.72 Oct 16, 2026: token $711.14 at 20:00 UTC; stock close $709.33 Oct 19, 2026: token $707.00 at 20:00 UTC; stock close $705.44 Oct 20, 2026: token $695.35 at 20:00 UTC; stock close $694.25 Oct 21, 2026: token $700.90 at 20:00 UTC; stock close $697.52 Oct 22, 2026: token $650.24 at 20:00 UTC; stock close $648.85 Oct 23, 2026: token $643.78 at 20:00 UTC; stock close $642.62 Oct 26, 2026: token $631.24 at 20:00 UTC; stock close $630.56 Oct 27, 2026: token $621.46 at 20:00 UTC; stock close $620.19
Aug 4$543.67 to $778.30Oct 27

Source: CoinGecko + Gloria · Retrieved Oct 28, 06:43 UTC

Methodology and data

Split-adjusted regular-session stock closes from the existing Gloria shared history, paired only with an observed token price within 45 minutes of 16:00 New York time. Up to 60 matched sessions. No interpolation or missing-date fill. Weekends and known early closes are omitted. Token units are not adjusted for issuer multipliers or dividend treatment. This compares quoted prices, not fair value, executable premiums or arbitrage returns. Solid line: token. Dashed line: stock. Exact quote times and values appear below. Historical observations. Retrieval refers to the token source. Token quote times use UTC. The fixed cohort shows its oldest member fetch.

Meta token vs Meta stock: exact source values
Date (UTC)Token (USD)Stock close (USD)Token quote (UTC)
2026-08-04589.37587.942026-08-04 20:00
2026-08-05590.76588.772026-08-05 20:00
2026-08-06589.91589.902026-08-06 20:00
2026-08-07592.96592.102026-08-07 20:00
2026-08-10595.64594.922026-08-10 20:00
2026-08-11600.42599.122026-08-11 20:00
2026-08-12580.52578.852026-08-12 20:00
2026-08-13595.84594.972026-08-13 20:00
2026-08-14590.73589.852026-08-14 20:00
2026-08-17569.77568.972026-08-17 20:00
2026-08-18544.97543.672026-08-18 20:00
2026-08-19547.78546.032026-08-19 20:00
2026-08-20547.56545.832026-08-20 20:00
2026-08-21551.35549.902026-08-21 20:00
2026-08-24560.74559.022026-08-24 20:00
2026-08-25571.26570.052026-08-25 20:00
2026-08-26577.62576.142026-08-26 20:00
2026-08-27572.41571.102026-08-27 20:00
2026-08-28579.18578.022026-08-28 20:00
2026-08-31573.08572.342026-08-31 20:00
2026-09-01579.55578.542026-09-01 20:00
2026-09-02593.44592.852026-09-02 20:00
2026-09-03612.22610.682026-09-03 20:00
2026-09-04617.78616.772026-09-04 20:00
2026-09-08614.55613.482026-09-08 20:00
2026-09-09653.99653.692026-09-09 20:00
2026-09-10645.68644.382026-09-10 20:00
2026-09-11648.82648.032026-09-11 20:00
2026-09-14667.33665.602026-09-14 20:00
2026-09-15671.72670.242026-09-15 20:00
2026-09-16674.78673.312026-09-16 20:00
2026-09-17683.69682.312026-09-17 20:00
2026-09-18667.45665.752026-09-18 20:00
2026-09-21743.56741.252026-09-21 20:00
2026-09-22740.44736.602026-09-22 20:00
2026-09-23746.35744.102026-09-23 20:00
2026-09-24778.30777.592026-09-24 20:00
2026-09-25752.94751.662026-09-25 20:00
2026-09-28716.77715.622026-09-28 20:00
2026-09-29741.08738.792026-09-29 20:00
2026-09-30728.60725.182026-09-30 20:00
2026-10-01727.20725.932026-10-01 20:00
2026-10-02729.17728.082026-10-02 20:00
2026-10-05743.97741.902026-10-05 20:00
2026-10-06741.44738.882026-10-06 20:00
2026-10-07722.75721.312026-10-07 20:00
2026-10-08722.91720.892026-10-08 20:00
2026-10-09720.22718.672026-10-09 20:00
2026-10-12744.29742.962026-10-12 20:00
2026-10-13764.47762.502026-10-13 20:00
2026-10-14737.37737.542026-10-14 20:00
2026-10-15738.03736.722026-10-15 20:00
2026-10-16711.14709.332026-10-16 20:00
2026-10-19707.00705.442026-10-19 20:00
2026-10-20695.35694.252026-10-20 20:00
2026-10-21700.90697.522026-10-21 20:00
2026-10-22650.24648.852026-10-22 20:00
2026-10-23643.78642.622026-10-23 20:00
2026-10-26631.24630.562026-10-26 20:00
2026-10-27621.46620.192026-10-27 20:00

Stock history: Gloria · Retrieved Oct 28, 00:31 UTC. Token history: CoinGecko METAx.

Quoted token and share units can have different rights, multipliers and dividend treatment. This is not an executable premium or arbitrage signal.

Meta just wrote a $900 million check to an Indian fintech company and handed its founder the keys to WhatsApp. That’s not a typo.

The social media giant invested $900 million in CRED, the rewards-based credit card payments app founded by Kunal Shah in 2018. As part of the arrangement, Shah has been appointed as the new global head of WhatsApp, replacing Will Cathcart, who is transitioning to a product-focused role within Meta.

What Meta is actually buying

The investment values CRED at $4.5 billion post-money, a meaningful jump from its previous valuation of $3.5 billion in 2025. Meta’s stake comes out to roughly 20%, acquired through a mix of primary and secondary shares.

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Meta won’t get a board seat and won’t have access to CRED’s customer data.

CRED currently serves approximately 17 million monthly users and reported operating revenue of 2,735 crore rupees for fiscal year 2025. The app has carved out a niche in India’s Unified Payments Interface ecosystem, essentially turning credit card bill payments into a gamified experience with rewards.

Miten Sampat has been named interim CEO of CRED while Shah takes on his new role at WhatsApp.

Why WhatsApp needs a fintech founder

WhatsApp has over two billion users globally, with India representing its single largest market by a wide margin. Yet WhatsApp Pay has barely dented the dominance of local players in India’s digital payments space.

Shah built CRED from scratch into a company processing billions in credit card payments across India. Shah has expressed confidence in WhatsApp’s untapped potential in financial services, framing this as an inflection point for the platform’s growth in digital payments.

What this means for investors

The valuation bump from $3.5 billion to $4.5 billion for CRED reflects broader confidence in Indian fintech. For CRED’s existing investors, a 29% valuation increase backed by one of the world’s largest tech companies provides both liquidity through secondary share sales and validation of the business model.

The fact that Meta structured this deal without board seats or data access suggests it’s playing a long game, betting that Shah’s expertise will generate far more value when applied to WhatsApp’s global scale.

Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.