Binance pledges legal support for female employees targeted by smear campaigns

Binance says it will put its lawyers behind female employees who become targets of sexualized rumors and fabricated scandals.

The pledge came from He Yi, the exchange’s co-founder and co-CEO, in a post on X on November 11, 2026. It is a rare moment of a major crypto company treating online gossip as a legal matter instead of an unavoidable hazard of the job.

What He Yi announced

The core commitment is simple. Binance’s legal department will actively support women on staff who are hit by unfounded rumors and scandals.

He Yi framed the move as a response to a wider pattern of smear campaigns. According to the research summary of her statement, those campaigns have affected several women working across the crypto sector.

The list of people caught up is not limited to Binance’s own payroll. It reportedly includes Binance staff, project leads in the BNB ecosystem, and women working at competing firms.

Two Binance employees were named in connection with past incidents: Sisi and 丫丫. Both were reportedly subjected to derogatory rumors.

The rumors went beyond ordinary online sniping. They included invasive media references to personal items and imagery associated with the women involved.

Some of those derogatory references reportedly surfaced in mainstream media, not just in anonymous corners of social platforms.

He Yi also pushed past her own company’s walls. She called for an industry-wide effort to remove accounts that spread gender-based misinformation.

Merit over rumor mills

The thread running through the statement is a call for women in the workplace to be evaluated on merit.

He Yi has been vocal about gender equity in the industry before. This announcement turns that advocacy into something with institutional backing.

Her stated goal, per the research findings, is to reinforce a culture of resilience and expertise among women in crypto. Binance, in turn, positions itself as an employer that stands behind its female workforce when things get ugly.

How the story spread

Coverage of the announcement emerged first in Chinese-language outlets shortly after the post. English-language crypto commentators then amplified it.

The statement was not tied to any token launch, product update, or trading announcement. It is a workplace and governance story, and it sits squarely in the category of internal policy rather than market news.

It also arrives against a backdrop of ongoing scrutiny of Binance’s internal practices and security, according to the research findings.

Background: crypto’s visibility problem

Crypto is an industry built on public personas. Founders, executives, and ecosystem leads often operate as semi-public figures, with large followings and constant exposure on social media.

The research describes the current wave as industry-wide smear campaigns that have adversely affected multiple women in the sector. The pattern, as He Yi described it, is gendered: the rumors aimed at women lean toward sexualized content and fabricated scandal.

What this means

For Binance employees, the most direct impact is clarity. Women on staff now have a stated commitment that the company’s legal resources are available if they are targeted.

For the wider industry, He Yi’s call to remove accounts pushing gender-based misinformation is an appeal, not a mechanism, and how other firms and platforms respond will determine whether it becomes anything more.

The research findings suggest moves like this could eventually set a precedent, encouraging other companies to adopt similar policies. No other firm has been reported as following suit.

On the investor side, the announcement does not appear to carry immediate market implications. The longer-term argument, per the research, is that initiatives like this could improve Binance’s corporate image and potentially help attract more talent, particularly women, to the crypto sector.