Chelsea FC and Circle team up to put USDC on the global football stage

Circle and USDC branding will debut on Chelsea's men's first-team shirt at the club's first Premier League home game of the 2026/27 season this Sunday against Brighton.

Chelsea FC is partnering with Circle in a major sponsorship deal that will see the fintech company become the club’s Principal Partner and official front-of-shirt partner beginning with the 2026/27 season.

Circle and USDC branding will appear on the shirts of Chelsea’s men’s, women’s and academy teams, giving the stablecoin a prominent presence across one of football’s biggest global brands.

The partnership comes as stablecoins increasingly move beyond crypto-native use cases and toward mainstream payments and financial services. Circle is positioning USDC, its regulated digital dollar, as infrastructure for moving money globally with lower friction, internet-native speed and 24/7 availability.

The branding will debut at Chelsea’s first Premier League home game of the 2026/27 season this Sunday against Brighton. The deal puts USDC on one of football’s largest international stages as Circle looks to showcase stablecoins to a global audience.

Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.

Circle and USDC branding will appear on the shirts of Chelsea’s men’s, women’s and academy teams, giving the stablecoin a prominent presence across one of football’s biggest global brands.

Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.