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Morgan Stanley’s MSBT ETF buys $52M in Bitcoin, sees no outflows

Morgan Stanley’s MSBT ETF buys $52M in Bitcoin, sees no outflows

The bank's spot Bitcoin fund has quietly accumulated over 640 BTC from Coinbase Prime in two weeks, extending a streak of zero net outflow days.

Morgan Stanley (MS) price

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Market cap
$298.4B (shares as of 2026-07-31)
P/E (trailing)
15.3 (EPS to 2026-06-30)
Annual revenue
$70.6B USD (FY ended 2025-12-31) 10-K
Annual revenue growth
+14.4% (FY ended 2025-12-31 vs FY ended 2024-12-31) 10-K
Annual net income
16,861,000,000 USD (FY ended 2025-12-31, attributable to the company) 10-K
Annual operating margin
Unavailable
Forward P/E
Unavailable: no dated forecast source

Gloria daily close for session Oct 29, 2026. Market cap and trailing P/E use this close with the SEC share total and trailing diluted earnings, each dated next to its figure. Annual revenue, revenue growth, net income and margin show their own fiscal period and link the 10-K. Current context may postdate this article.

Morgan Stanley and its peers

Company PriceMarket capP/E (trailing)Forward P/EAnnual revenue (USD)Annual revenue growthAnnual net income (USD)Operating margin
Morgan Stanley MS · Price dated Oct 29, 2026 $190$298.4B15.3Unavailable$70.6BFY ended 2025-12-31 · 10-K+14.4%FY ended 2025-12-31 vs 2024-12-31 · 10-K16,861,000,000FY ended 2025-12-31, attributable to the company · 10-KUnavailable
The Goldman Sachs Group Inc. GS · Price dated Oct 29, 2026 · tokenized GSx $928$270.1B14.3Unavailable$58.3BFY ended 2025-12-31 · 10-K+8.9%FY ended 2025-12-31 vs 2024-12-31 · 10-K17,176,000,000FY ended 2025-12-31, attributable to the company · 10-KUnavailable
BlackRock Inc. BLK · Price dated Oct 29, 2026 $1,176Unavailable28.2Unavailable$24.2BFY ended 2025-12-31 · 10-K+18.7%FY ended 2025-12-31 vs 2024-12-31 · 10-K5,553,000,000FY ended 2025-12-31, attributable to the company · 10-K29.1%FY ended 2025-12-31
The Charles Schwab Corporation SCHW · Price dated Oct 29, 2026 $89$154.7B16.3Unavailable$23.9BFY ended 2025-12-31 · 10-K+22.0%FY ended 2025-12-31 vs 2024-12-31 · 10-K8,852,000,000FY ended 2025-12-31, attributable to the company · 10-KUnavailable

Missing figures stay unavailable. Forward P/E requires a dated source. Annual revenue, revenue growth, net income and margin come from each company's own 10-K, in US dollars, and each row shows that fiscal year. Revenue growth compares the fiscal year with the prior year stated in the same 10-K. Net income is the full year amount attributable to the company, or available to common stockholders where the filing states only that, or consolidated net income. Each row names its basis. Trailing P/E reads "Not meaningful" when the dated trailing diluted EPS is a loss or zero. An operating margin appears only when the filing states both the operating income and the revenue for the same year.

Sources: SEC filings, Gloria daily closes and CoinGecko. Oldest record refresh: Oct 30, 2026, 9:51 AM EDT. Refresh is not a price or filing date. Each row shows its price date and its annual fiscal period. Peers use industry code and company size, or editorial selection. Market cap multiplies that row price by the company share total the latest SEC filing states for every share class together. Trailing P/E divides it by trailing diluted earnings from SEC filings. Rolled earnings per share are approximate because share counts can change between periods. Both appear only when the SEC data carries its date, so they are estimates at one price date, not synchronized filing valuations. Not investment advice.

Morgan Stanley’s spot Bitcoin ETF has been on a shopping spree. The Morgan Stanley Bitcoin Trust, ticker MSBT, scooped up roughly 642 BTC worth approximately $50.6 million through a series of transfers from Coinbase Prime over a two-week stretch in September 2026. And in a detail that would make any fund manager jealous, the product has recorded essentially no net outflows since its April launch.

The MSBT has pulled in cumulative net inflows exceeding $538 million, pushing its total net assets to somewhere between $586 million and $635 million by mid-September. For a product that represents Wall Street’s old guard tiptoeing into Bitcoin territory, those numbers are more than a toe.

How the fund got here

Morgan Stanley launched MSBT on April 8, 2026, making it the first spot Bitcoin ETF from a major US bank-affiliated asset manager.

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The fund’s first month set the tone. MSBT pulled in $193.6 million in net inflows across its initial 30 days, with only a single recorded day of net outflows in its entire history.

The product charges a 0.14% expense ratio, which made it the cheapest spot Bitcoin ETF at launch. Coinbase Custody handles the actual Bitcoin storage, while BNY Mellon serves as administrator. The fund tracks the CoinDesk Bitcoin Benchmark Rate.

The September accumulation, visible through on-chain data, showed multiple transfers flowing from Coinbase Prime into the fund’s wallets. Roughly $50.6 million in Bitcoin moved across those transactions over about two weeks, suggesting steady creation of new ETF shares to meet ongoing demand rather than a single large institutional buy.

Who’s actually buying

The majority of inflows have been driven by self-directed clients, not Morgan Stanley’s financial advisors. That distinction matters. Morgan Stanley manages trillions in client assets through its wealth management division, and if the advisor channel hasn’t fully engaged yet, the current numbers represent something closer to the floor than the ceiling.

Self-directed clients are essentially people who log into their Morgan Stanley accounts and buy the ETF on their own, without a financial advisor recommending it. These are investors who already know they want Bitcoin exposure and are choosing to get it through a familiar, regulated wrapper rather than buying crypto directly.

Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.

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