Ripple lands Florida Athletics deal as XRP joins Gator Nation
Ripple's branding will also appear on Florida Athletics’ digital properties and at events.
Ripple is partnering with Florida Athletics in a multi-year agreement that will introduce XRP to Gator Nation starting with the 2026 Florida football season. The crypto’s logo will appear prominently on the field at Ben Hill Griffin Stadium.
The deal extends beyond stadium branding, with XRP to feature across Florida Athletics’ digital platforms and event signage. Ripple will also provide support for financial and technology education aimed at student-athletes and the wider campus community, with programming covering both traditional finance and digital assets.
Scott Stricklin, Florida’s director of athletics, said the university’s history of embracing innovation made Ripple a natural partner and that the agreement will introduce XRP to the school’s passionate fan base.
Florida Athletics oversees 21 teams and more than 500 student-athletes. Florida has won 49 national championships across 16 sports and has finished in the national top 10 in all-sports rankings for the past 42 years.