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Apple to launch next iPhone on September 9 under new CEO John Ternus

Apple to launch next iPhone on September 9 under new CEO John Ternus

Photo: Gantas Vaičiulėnas / Pexels

The event marks Apple's first major product launch since Tim Cook stepped aside, and it could include the company's long-awaited foldable iPhone.

by Editorial Team

2 min read

In Technology

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Apple Inc. (AAPL) price

Full chart and stats

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Market cap
$5.0T (shares as of 2026-07-17)
P/E (trailing)
39.4 (EPS to 2026-06-27)
Annual revenue
$416.2B USD (FY ended 2025-09-27) 10-K
Annual revenue growth
+6.4% (FY ended 2025-09-27 vs FY ended 2024-09-28) 10-K
Annual net income
112,010,000,000 USD (FY ended 2025-09-27, attributable to the company) 10-K
Annual operating margin
32.0% (FY ended 2025-09-27)
Forward P/E
Unavailable: no dated forecast source

Gloria daily close for session Oct 28, 2026. Market cap and trailing P/E use this close with the SEC share total and trailing diluted earnings, each dated next to its figure. Annual revenue, revenue growth, net income and margin show their own fiscal period and link the 10-K. Current context may postdate this article.

Apple Inc. and its peers

Company PriceMarket capP/E (trailing)Forward P/EAnnual revenue (USD)Annual revenue growthAnnual net income (USD)Operating margin
Apple Inc. AAPL · Price dated Oct 28, 2026 · tokenized AAPLx $344$5.0T39.4Unavailable$416.2BFY ended 2025-09-27 · 10-K+6.4%FY ended 2025-09-27 vs 2024-09-28 · 10-K112,010,000,000FY ended 2025-09-27, attributable to the company · 10-K32.0%FY ended 2025-09-27
Dell Technologies Inc. DELL · Price dated Oct 28, 2026 $494$316.0B28.7Unavailable$113.5BFY ended 2026-01-30 · 10-K+18.8%FY ended 2026-01-30 vs 2025-01-31 · 10-K5,936,000,000FY ended 2026-01-30, attributable to the company · 10-K7.2%FY ended 2026-01-30
Super Micro Computer, Inc. SMCI · Price dated Oct 28, 2026 $36$23.5B11.0Unavailable$39.1BFY ended 2026-06-30 · 10-K+77.8%FY ended 2026-06-30 vs 2025-06-30 · 10-K2,230,453,000FY ended 2026-06-30, attributable to the company · 10-K7.1%FY ended 2026-06-30
Cisco Systems Inc. CSCO · Price dated Oct 28, 2026 · tokenized CSCOx $110$434.8B33.1Unavailable$63.3BFY ended 2026-07-25 · 10-K+11.8%FY ended 2026-07-25 vs 2025-07-26 · 10-K13,267,000,000FY ended 2026-07-25, attributable to the company · 10-K24.3%FY ended 2026-07-25

Missing figures stay unavailable. Forward P/E requires a dated source. Annual revenue, revenue growth, net income and margin come from each company's own 10-K, in US dollars, and each row shows that fiscal year. Revenue growth compares the fiscal year with the prior year stated in the same 10-K. Net income is the full year amount attributable to the company, or available to common stockholders where the filing states only that, or consolidated net income. Each row names its basis. Trailing P/E reads "Not meaningful" when the dated trailing diluted EPS is a loss or zero. An operating margin appears only when the filing states both the operating income and the revenue for the same year.

Sources: SEC filings, Gloria daily closes and CoinGecko. Oldest record refresh: Oct 28, 2026, 4:46 PM EDT. Refresh is not a price or filing date. Each row shows its price date and its annual fiscal period. Peers use industry code and company size, or editorial selection. Market cap multiplies that row price by the company share total the latest SEC filing states for every share class together. Trailing P/E divides it by trailing diluted earnings from SEC filings. Rolled earnings per share are approximate because share counts can change between periods. Both appear only when the SEC data carries its date, so they are estimates at one price date, not synchronized filing valuations. Not investment advice.

Token vs underlying stock

Current comparison for AAPL. Historical observations may postdate this article.

AAPLx token unit vs AAPL share · USD

$345.12Oct 28 UTC

+10.7% over displayed period

● AAPLx token┄ AAPL stock: $343.83

Aug 5, 2026: token $311.72 at 20:00 UTC; stock close $311.00 Aug 6, 2026: token $312.78 at 20:00 UTC; stock close $312.41 Aug 7, 2026: token $313.83 at 20:00 UTC; stock close $313.33 Aug 10, 2026: token $308.62 at 20:00 UTC; stock close $308.26 Aug 11, 2026: token $305.37 at 20:00 UTC; stock close $304.91 Aug 12, 2026: token $302.83 at 20:00 UTC; stock close $302.25 Aug 13, 2026: token $305.79 at 20:00 UTC; stock close $305.26 Aug 14, 2026: token $306.96 at 20:00 UTC; stock close $305.93 Aug 17, 2026: token $306.25 at 20:00 UTC; stock close $305.59 Aug 18, 2026: token $311.31 at 20:00 UTC; stock close $310.03 Aug 19, 2026: token $317.34 at 20:00 UTC; stock close $316.83 Aug 20, 2026: token $311.74 at 20:00 UTC; stock close $311.30 Aug 21, 2026: token $310.51 at 20:00 UTC; stock close $309.35 Aug 24, 2026: token $311.44 at 20:00 UTC; stock close $310.34 Aug 25, 2026: token $310.87 at 20:00 UTC; stock close $309.90 Aug 26, 2026: token $314.52 at 20:00 UTC; stock close $313.45 Aug 27, 2026: token $315.05 at 20:00 UTC; stock close $314.58 Aug 28, 2026: token $320.36 at 20:00 UTC; stock close $319.70 Aug 31, 2026: token $317.65 at 20:00 UTC; stock close $316.85 Sep 1, 2026: token $325.59 at 20:00 UTC; stock close $325.13 Sep 2, 2026: token $325.80 at 20:00 UTC; stock close $324.96 Sep 3, 2026: token $329.13 at 20:00 UTC; stock close $328.21 Sep 4, 2026: token $321.11 at 20:00 UTC; stock close $319.97 Sep 8, 2026: token $316.85 at 20:00 UTC; stock close $316.22 Sep 9, 2026: token $316.30 at 20:00 UTC; stock close $315.34 Sep 10, 2026: token $327.20 at 20:00 UTC; stock close $326.57 Sep 11, 2026: token $333.36 at 20:00 UTC; stock close $332.27 Sep 14, 2026: token $334.25 at 20:00 UTC; stock close $333.08 Sep 15, 2026: token $331.88 at 20:00 UTC; stock close $331.34 Sep 16, 2026: token $333.36 at 20:00 UTC; stock close $332.41 Sep 17, 2026: token $337.97 at 20:00 UTC; stock close $337.00 Sep 18, 2026: token $337.26 at 20:00 UTC; stock close $336.13 Sep 21, 2026: token $340.11 at 20:00 UTC; stock close $338.98 Sep 22, 2026: token $340.64 at 20:00 UTC; stock close $339.75 Sep 23, 2026: token $337.57 at 20:00 UTC; stock close $337.02 Sep 24, 2026: token $337.27 at 20:00 UTC; stock close $335.92 Sep 25, 2026: token $341.92 at 20:00 UTC; stock close $341.07 Sep 28, 2026: token $339.71 at 20:00 UTC; stock close $338.40 Sep 29, 2026: token $330.45 at 20:00 UTC; stock close $329.40 Sep 30, 2026: token $334.56 at 20:00 UTC; stock close $333.02 Oct 1, 2026: token $331.46 at 20:00 UTC; stock close $330.32 Oct 2, 2026: token $334.68 at 20:00 UTC; stock close $333.69 Oct 5, 2026: token $333.54 at 20:00 UTC; stock close $332.89 Oct 6, 2026: token $334.55 at 20:00 UTC; stock close $333.63 Oct 7, 2026: token $337.28 at 20:00 UTC; stock close $336.67 Oct 8, 2026: token $341.31 at 20:00 UTC; stock close $340.42 Oct 9, 2026: token $337.58 at 20:00 UTC; stock close $336.64 Oct 12, 2026: token $341.95 at 20:00 UTC; stock close $340.97 Oct 13, 2026: token $342.44 at 20:00 UTC; stock close $341.27 Oct 14, 2026: token $344.06 at 20:00 UTC; stock close $342.96 Oct 15, 2026: token $343.24 at 20:00 UTC; stock close $342.00 Oct 16, 2026: token $344.31 at 20:00 UTC; stock close $343.46 Oct 19, 2026: token $344.18 at 20:00 UTC; stock close $342.94 Oct 20, 2026: token $340.65 at 20:00 UTC; stock close $339.50 Oct 21, 2026: token $344.81 at 20:00 UTC; stock close $343.99 Oct 22, 2026: token $349.21 at 20:00 UTC; stock close $348.22 Oct 23, 2026: token $348.46 at 20:00 UTC; stock close $347.73 Oct 26, 2026: token $344.87 at 20:00 UTC; stock close $343.91 Oct 27, 2026: token $348.00 at 20:00 UTC; stock close $347.10 Oct 28, 2026: token $345.12 at 20:00 UTC; stock close $343.83
Aug 5$302.25 to $349.21Oct 28

Source: CoinGecko + Gloria · Retrieved Oct 29, 03:15 UTC

Methodology and data

Split-adjusted regular-session stock closes from the existing Gloria shared history, paired only with an observed token price within 45 minutes of 16:00 New York time. Up to 60 matched sessions. No interpolation or missing-date fill. Weekends and known early closes are omitted. Token units are not adjusted for issuer multipliers or dividend treatment. This compares quoted prices, not fair value, executable premiums or arbitrage returns. Solid line: token. Dashed line: stock. Exact quote times and values appear below. Historical observations. Retrieval refers to the token source. Token quote times use UTC. The fixed cohort shows its oldest member fetch.

Apple token vs Apple stock: exact source values
Date (UTC)Token (USD)Stock close (USD)Token quote (UTC)
2026-08-05311.72311.002026-08-05 20:00
2026-08-06312.78312.412026-08-06 20:00
2026-08-07313.83313.332026-08-07 20:00
2026-08-10308.62308.262026-08-10 20:00
2026-08-11305.37304.912026-08-11 20:00
2026-08-12302.83302.252026-08-12 20:00
2026-08-13305.79305.262026-08-13 20:00
2026-08-14306.96305.932026-08-14 20:00
2026-08-17306.25305.592026-08-17 20:00
2026-08-18311.31310.032026-08-18 20:00
2026-08-19317.34316.832026-08-19 20:00
2026-08-20311.74311.302026-08-20 20:00
2026-08-21310.51309.352026-08-21 20:00
2026-08-24311.44310.342026-08-24 20:00
2026-08-25310.87309.902026-08-25 20:00
2026-08-26314.52313.452026-08-26 20:00
2026-08-27315.05314.582026-08-27 20:00
2026-08-28320.36319.702026-08-28 20:00
2026-08-31317.65316.852026-08-31 20:00
2026-09-01325.59325.132026-09-01 20:00
2026-09-02325.80324.962026-09-02 20:00
2026-09-03329.13328.212026-09-03 20:00
2026-09-04321.11319.972026-09-04 20:00
2026-09-08316.85316.222026-09-08 20:00
2026-09-09316.30315.342026-09-09 20:00
2026-09-10327.20326.572026-09-10 20:00
2026-09-11333.36332.272026-09-11 20:00
2026-09-14334.25333.082026-09-14 20:00
2026-09-15331.88331.342026-09-15 20:00
2026-09-16333.36332.412026-09-16 20:00
2026-09-17337.97337.002026-09-17 20:00
2026-09-18337.26336.132026-09-18 20:00
2026-09-21340.11338.982026-09-21 20:00
2026-09-22340.64339.752026-09-22 20:00
2026-09-23337.57337.022026-09-23 20:00
2026-09-24337.27335.922026-09-24 20:00
2026-09-25341.92341.072026-09-25 20:00
2026-09-28339.71338.402026-09-28 20:00
2026-09-29330.45329.402026-09-29 20:00
2026-09-30334.56333.022026-09-30 20:00
2026-10-01331.46330.322026-10-01 20:00
2026-10-02334.68333.692026-10-02 20:00
2026-10-05333.54332.892026-10-05 20:00
2026-10-06334.55333.632026-10-06 20:00
2026-10-07337.28336.672026-10-07 20:00
2026-10-08341.31340.422026-10-08 20:00
2026-10-09337.58336.642026-10-09 20:00
2026-10-12341.95340.972026-10-12 20:00
2026-10-13342.44341.272026-10-13 20:00
2026-10-14344.06342.962026-10-14 20:00
2026-10-15343.24342.002026-10-15 20:00
2026-10-16344.31343.462026-10-16 20:00
2026-10-19344.18342.942026-10-19 20:00
2026-10-20340.65339.502026-10-20 20:00
2026-10-21344.81343.992026-10-21 20:00
2026-10-22349.21348.222026-10-22 20:00
2026-10-23348.46347.732026-10-23 20:00
2026-10-26344.87343.912026-10-26 20:00
2026-10-27348.00347.102026-10-27 20:00
2026-10-28345.12343.832026-10-28 20:00

Stock history: Gloria · Retrieved Oct 29, 00:31 UTC. Token history: CoinGecko AAPLx.

Quoted token and share units can have different rights, multipliers and dividend treatment. This is not an executable premium or arbitrage signal.

Apple’s fall product event is set for September 9 at 10 a.m. PT in Cupertino, California. It will be the first iPhone launch under CEO John Ternus, who officially takes the reins from Tim Cook on September 1.

The event, titled “Surprise and Shine,” is expected to showcase the iPhone 18 Pro and Pro Max alongside Apple’s first foldable device.

A CEO transition years in the making

Tim Cook has led Apple since 2011. Starting September 1, he moves into the role of executive chairman, where he’ll continue shaping strategy without running day-to-day operations.

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Ternus, a 25-year Apple veteran, was announced as Cook’s successor on April 20. At 50 years old, Ternus is the same age Cook was when he took the job from Steve Jobs.

Ternus is a mechanical engineer by training who has had his fingerprints on nearly every major hardware product Apple has shipped in the last two decades.

What’s expected on stage

The headline products are the iPhone 18 Pro and iPhone 18 Pro Max, both powered by Apple’s new A20 Pro chip. Reports suggest the devices will feature variable-aperture cameras, a meaningful upgrade for mobile photography that gives users more control over depth of field.

Notably, standard iPhone 18 models are not expected at this event.

The foldable iPhone is widely speculated to carry the name iPhone Ultra, marking Apple’s first entry into a product category that Samsung, Google, and several Chinese manufacturers have been exploring for years.

Pricing could climb. New memory requirements tied to the A20 Pro chip and the engineering complexity of a foldable form factor are expected to push costs upward.

Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.

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