Apple previews AI features, foldable iPhone at WWDC 2026
Tim Cook's final keynote as CEO showcases a redesigned Siri, iOS 27 with foldable-friendly design, and a leadership transition that signals a new era for the world's most valuable company.
Apple Inc. (AAPL) price
Full chart and statsLoading chart…
- Last close
- $347
- Close-to-close change
- +0.9%
- Market cap
- $5.1T (shares as of 2026-07-17)
- P/E (trailing)
- 39.8 (EPS to 2026-06-27)
- Annual revenue
- $416.2B USD (FY ended 2025-09-27) 10-K
- Annual revenue growth
- +6.4% (FY ended 2025-09-27 vs FY ended 2024-09-28) 10-K
- Annual net income
- 112,010,000,000 USD (FY ended 2025-09-27, attributable to the company) 10-K
- Annual operating margin
- 32.0% (FY ended 2025-09-27)
- Forward P/E
- Unavailable: no dated forecast source
Gloria daily close for session Oct 27, 2026. Market cap and trailing P/E use this close with the SEC share total and trailing diluted earnings, each dated next to its figure. Annual revenue, revenue growth, net income and margin show their own fiscal period and link the 10-K. Current context may postdate this article.
Apple Inc. and its peers
| Company | Price | Market cap | P/E (trailing) | Forward P/E | Annual revenue (USD) | Annual revenue growth | Annual net income (USD) | Operating margin |
|---|---|---|---|---|---|---|---|---|
|
|
$347 | $5.1T | 39.8 | Unavailable | $416.2BFY ended 2025-09-27 · 10-K | +6.4%FY ended 2025-09-27 vs 2024-09-28 · 10-K | 112,010,000,000FY ended 2025-09-27, attributable to the company · 10-K | 32.0%FY ended 2025-09-27 |
|
|
$502 | $321.3B | 29.2 | Unavailable | $113.5BFY ended 2026-01-30 · 10-K | +18.8%FY ended 2026-01-30 vs 2025-01-31 · 10-K | 5,936,000,000FY ended 2026-01-30, attributable to the company · 10-K | 7.2%FY ended 2026-01-30 |
|
|
$35 | $23.1B | 10.8 | Unavailable | $39.1BFY ended 2026-06-30 · 10-K | +77.8%FY ended 2026-06-30 vs 2025-06-30 · 10-K | 2,230,453,000FY ended 2026-06-30, attributable to the company · 10-K | 7.1%FY ended 2026-06-30 |
|
|
$111 | $439.1B | 33.4 | Unavailable | $63.3BFY ended 2026-07-25 · 10-K | +11.8%FY ended 2026-07-25 vs 2025-07-26 · 10-K | 13,267,000,000FY ended 2026-07-25, attributable to the company · 10-K | 24.3%FY ended 2026-07-25 |
Missing figures stay unavailable. Forward P/E requires a dated source. Annual revenue, revenue growth, net income and margin come from each company's own 10-K, in US dollars, and each row shows that fiscal year. Revenue growth compares the fiscal year with the prior year stated in the same 10-K. Net income is the full year amount attributable to the company, or available to common stockholders where the filing states only that, or consolidated net income. Each row names its basis. Trailing P/E reads "Not meaningful" when the dated trailing diluted EPS is a loss or zero. An operating margin appears only when the filing states both the operating income and the revenue for the same year.
Sources: SEC filings, Gloria daily closes and CoinGecko. Oldest record refresh: Oct 27, 2026, 10:56 PM EDT. Refresh is not a price or filing date. Each row shows its price date and its annual fiscal period. Peers use industry code and company size, or editorial selection. Market cap multiplies that row price by the company share total the latest SEC filing states for every share class together. Trailing P/E divides it by trailing diluted earnings from SEC filings. Rolled earnings per share are approximate because share counts can change between periods. Both appear only when the SEC data carries its date, so they are estimates at one price date, not synchronized filing valuations. Not investment advice.
Token vs underlying stock
Current comparison for AAPL. Historical observations may postdate this article.
AAPLx token unit vs AAPL share · USD
+12.1% over displayed period
● AAPLx token┄ AAPL stock: $347.10
Source: CoinGecko + Gloria · Retrieved Oct 28, 20:15 UTC · Delayed
Methodology and data
Split-adjusted regular-session stock closes from the existing Gloria shared history, paired only with an observed token price within 45 minutes of 16:00 New York time. Up to 60 matched sessions. No interpolation or missing-date fill. Weekends and known early closes are omitted. Token units are not adjusted for issuer multipliers or dividend treatment. This compares quoted prices, not fair value, executable premiums or arbitrage returns. Solid line: token. Dashed line: stock. Exact quote times and values appear below. Historical observations. Retrieval refers to the token source. Token quote times use UTC. The fixed cohort shows its oldest member fetch.
| Date (UTC) | Token (USD) | Stock close (USD) | Token quote (UTC) |
|---|---|---|---|
| 2026-08-04 | 310.34 | 309.38 | 2026-08-04 20:00 |
| 2026-08-05 | 311.72 | 311.00 | 2026-08-05 20:00 |
| 2026-08-06 | 312.78 | 312.41 | 2026-08-06 20:00 |
| 2026-08-07 | 313.83 | 313.33 | 2026-08-07 20:00 |
| 2026-08-10 | 308.62 | 308.26 | 2026-08-10 20:00 |
| 2026-08-11 | 305.37 | 304.91 | 2026-08-11 20:00 |
| 2026-08-12 | 302.83 | 302.25 | 2026-08-12 20:00 |
| 2026-08-13 | 305.79 | 305.26 | 2026-08-13 20:00 |
| 2026-08-14 | 306.96 | 305.93 | 2026-08-14 20:00 |
| 2026-08-17 | 306.25 | 305.59 | 2026-08-17 20:00 |
| 2026-08-18 | 311.31 | 310.03 | 2026-08-18 20:00 |
| 2026-08-19 | 317.34 | 316.83 | 2026-08-19 20:00 |
| 2026-08-20 | 311.74 | 311.30 | 2026-08-20 20:00 |
| 2026-08-21 | 310.51 | 309.35 | 2026-08-21 20:00 |
| 2026-08-24 | 311.44 | 310.34 | 2026-08-24 20:00 |
| 2026-08-25 | 310.87 | 309.90 | 2026-08-25 20:00 |
| 2026-08-26 | 314.52 | 313.45 | 2026-08-26 20:00 |
| 2026-08-27 | 315.05 | 314.58 | 2026-08-27 20:00 |
| 2026-08-28 | 320.36 | 319.70 | 2026-08-28 20:00 |
| 2026-08-31 | 317.65 | 316.85 | 2026-08-31 20:00 |
| 2026-09-01 | 325.59 | 325.13 | 2026-09-01 20:00 |
| 2026-09-02 | 325.80 | 324.96 | 2026-09-02 20:00 |
| 2026-09-03 | 329.13 | 328.21 | 2026-09-03 20:00 |
| 2026-09-04 | 321.11 | 319.97 | 2026-09-04 20:00 |
| 2026-09-08 | 316.85 | 316.22 | 2026-09-08 20:00 |
| 2026-09-09 | 316.30 | 315.34 | 2026-09-09 20:00 |
| 2026-09-10 | 327.20 | 326.57 | 2026-09-10 20:00 |
| 2026-09-11 | 333.36 | 332.27 | 2026-09-11 20:00 |
| 2026-09-14 | 334.25 | 333.08 | 2026-09-14 20:00 |
| 2026-09-15 | 331.88 | 331.34 | 2026-09-15 20:00 |
| 2026-09-16 | 333.36 | 332.41 | 2026-09-16 20:00 |
| 2026-09-17 | 337.97 | 337.00 | 2026-09-17 20:00 |
| 2026-09-18 | 337.26 | 336.13 | 2026-09-18 20:00 |
| 2026-09-21 | 340.11 | 338.98 | 2026-09-21 20:00 |
| 2026-09-22 | 340.64 | 339.75 | 2026-09-22 20:00 |
| 2026-09-23 | 337.57 | 337.02 | 2026-09-23 20:00 |
| 2026-09-24 | 337.27 | 335.92 | 2026-09-24 20:00 |
| 2026-09-25 | 341.92 | 341.07 | 2026-09-25 20:00 |
| 2026-09-28 | 339.71 | 338.40 | 2026-09-28 20:00 |
| 2026-09-29 | 330.45 | 329.40 | 2026-09-29 20:00 |
| 2026-09-30 | 334.56 | 333.02 | 2026-09-30 20:00 |
| 2026-10-01 | 331.46 | 330.32 | 2026-10-01 20:00 |
| 2026-10-02 | 334.68 | 333.69 | 2026-10-02 20:00 |
| 2026-10-05 | 333.54 | 332.89 | 2026-10-05 20:00 |
| 2026-10-06 | 334.55 | 333.63 | 2026-10-06 20:00 |
| 2026-10-07 | 337.28 | 336.67 | 2026-10-07 20:00 |
| 2026-10-08 | 341.31 | 340.42 | 2026-10-08 20:00 |
| 2026-10-09 | 337.58 | 336.64 | 2026-10-09 20:00 |
| 2026-10-12 | 341.95 | 340.97 | 2026-10-12 20:00 |
| 2026-10-13 | 342.44 | 341.27 | 2026-10-13 20:00 |
| 2026-10-14 | 344.06 | 342.96 | 2026-10-14 20:00 |
| 2026-10-15 | 343.24 | 342.00 | 2026-10-15 20:00 |
| 2026-10-16 | 344.31 | 343.46 | 2026-10-16 20:00 |
| 2026-10-19 | 344.18 | 342.94 | 2026-10-19 20:00 |
| 2026-10-20 | 340.65 | 339.50 | 2026-10-20 20:00 |
| 2026-10-21 | 344.81 | 343.99 | 2026-10-21 20:00 |
| 2026-10-22 | 349.21 | 348.22 | 2026-10-22 20:00 |
| 2026-10-23 | 348.46 | 347.73 | 2026-10-23 20:00 |
| 2026-10-26 | 344.87 | 343.91 | 2026-10-26 20:00 |
| 2026-10-27 | 348.00 | 347.10 | 2026-10-27 20:00 |
Stock history: Gloria · Retrieved Oct 28, 00:31 UTC. Token history: CoinGecko AAPLx.
Quoted token and share units can have different rights, multipliers and dividend treatment. This is not an executable premium or arbitrage signal.
Apple’s Worldwide Developers Conference has always been the company’s annual flex, a chance to show developers (and the world) where the ecosystem is headed. WWDC 2026, running June 8 through 12, carries more weight than usual. It marks Tim Cook’s final keynote as CEO, a major Siri overhaul, and the first real software signals that a foldable iPhone is coming.
The keynote kicks off June 8 at 10 a.m. PT under the theme “All Systems Glow,” which is Apple’s not-so-subtle way of saying this is the AI year.
Siri gets a brain transplant
The centerpiece of this year’s conference is a fundamentally redesigned Siri. The new Siri is expected to incorporate full chatbot capabilities and significantly deeper app integration. Part of this upgrade is reportedly powered by Google’s Gemini AI models.
The redesign isn’t cosmetic. Apple is positioning Siri as the primary interface layer for its entire ecosystem, meaning the assistant should be able to chain together actions across apps, handle complex multi-step requests, and hold context in conversations.
iOS 27 and the foldable future
No new devices will be announced at WWDC 2026. That’s standard, since the conference is a software event. But iOS 27 is expected to introduce foldable-friendly UI changes, including Split View-style multitasking features designed for screens that bend.
AI, tech, and the markets they move—in one daily briefing.
Daily. Free. Join 34,000+ readers across crypto, finance, and policy.
The rumored foldable device, whispered about under the name “iPhone Ultra,” won’t debut at WWDC. But by baking foldable support into the operating system now, Apple is telling developers to start building for it.
The Cook era ends, the Ternus era begins
Tim Cook will transition from CEO to executive chairman on September 1, 2026. John Ternus, currently Apple’s Senior Vice President of Hardware Engineering, will step into the CEO role.
Cook has led Apple since Steve Jobs’ passing in 2011, overseeing the company’s transformation from a product company into an ecosystem and services juggernaut. His move to executive chairman suggests he’s not disappearing entirely, but the day-to-day vision will shift to Ternus.
What this means for investors
Google providing Gemini models to power Siri creates a fascinating dependency. If Apple’s AI experience is partially built on Google’s infrastructure, it raises questions about long-term strategic independence. Decentralized AI compute networks have been pitching exactly this problem, arguing that no company should depend on a competitor for core AI capabilities.
The leadership transition adds uncertainty that markets generally don’t love. Cook is a known quantity with a proven track record. Ternus is respected internally but untested as a public-facing CEO. How he handles his first major product cycle, likely the foldable iPhone launch, will set the tone for Apple’s next decade.
Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.
More in Technology
See all-
AA-Robotics v0.1 puts frontier language models in charge of a robot arm
-
Microsoft CFO projects about $170 billion in capital expenditures this year
-
Wall Street moves past the Fed pause and back to tech earnings and AI
-
Perplexity taps OpenAI’s gpt-live-1 to power its voice mode
-
Microsoft Foundry passes 120,000 customers as revenue more than triples
-
Satya Nadella says AI agents now open over 40% of GitHub pull requests

