Binance rolls out Binance Intelligence for market insights and automated strategies

Binance has unveiled Binance Intelligence, an AI product stack that brings financial education, strategy creation and developer tools into its exchange ecosystem.

The offering includes Binance AI for personalized market information and Binance AI Pro for finance-focused agents, alongside the recently launched Binance Agent OS for developers, Binance Co-CEO Richard Teng and VP of Product Jeff Li said Oct. 5.

The products are aimed at addressing the gap between retail users and professional market participants as financial information becomes increasingly fragmented across crypto and traditional markets, according to Binance.

Binance AI provides a free, personalized experience that adjusts financial information and tools to each user’s interests, activity and level of market knowledge, the exchange noted.

The product combines signals from charts, news, social media, on-chain data and research, while an agentic framework coordinates specialized agents to gather data, generate insights and keep information updated. Features include an AI-generated Market Brief refreshed every four hours, Smart Tool Tips, market and portfolio widgets and Master Trade profiles.

“Finance has always been built for the people who already understand it,” said Teng. “Binance Intelligence closes that gap by giving everyone an intelligent partner that meets them where they are — right inside the Binance app they already use. Blockchain is giving everyone access to markets; AI gives everyone the knowledge to navigate them.”

Binance AI Pro adds automated strategy development, allowing users to describe financial ideas in natural language and have an agent turn them into editable visual workflows without coding, the exchange stated. Recommendations draw on Binance market data, while live strategies can run continuously on the platform.

Users can review and modify workflows before execution, while premium users can test strategies through paper trading. Each live strategy operates through a dedicated sub-account funded manually by the user, preventing the agent from moving funds independently.

“Binance AI Pro is powerful because it’s native to Binance and built for finance. Unlike general-purpose AI, which just talks about the market, our agent puts Binance’s market data, execution, research, and curated third-party sources to work,” Li stated. “Users bring their ideas in plain language; everything a strategy needs is already built in.”

The service will begin rolling out in the second half of October under a freemium model. Standard users will receive free monthly credits for queries and strategy previews, while the $19.99 USDC-a-month Premium plan will include live strategy deployment, paper trading, access to available frontier AI models and additional credit purchases. Binance said users remain responsible for deciding whether, when and what to execute.

Binance Agent OS, which provides infrastructure that connects AI agents with Binance’s market data, trading, wallet, payments and on-chain services, has surpassed 280,000 daily calls since its launch in August.

The platform incorporates Binance APIs, Wallet Agentic Hub, x402 programmable payments and Skill Hub, alongside Model Context Protocol support. Developers can use tools including ChatGPT, Claude Code, Codex and Cursor to authorize agents to access account information, market data and supported trading functions, with permissions configurable and revocable by users.