Chiliz Jumps as Scores $20M Messi Deal

The platform is making significant strides to enhance the sports fan experience by signing Lionel Messi as its new ambassador. 

Chiliz Jumps as Scores $20M Messi Deal
Photo: Getty Images

Key Takeaways

  • has signed a $20 million contract with Lionel Messi. 
  • The goal is to promote the sports app ahead of the Qatar World Cup 2022. 
  • CHZ has risen by almost 30% since the announcement. 

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The fan token app has signed a $20 million ambassador deal with Lionel Messi. The news has brought significant attention to its Chiliz token. and Messi Join Forces

Chiliz is soaring. 

The native token for the platform has rallied since the firm announced a partnership with one of the world’s greatest soccer players. 

Lionel Messi, one of the sport’s most influential stars, has signed a multi-million dollar contract with to become the firm’s global brand ambassador. The Argentine athlete will play a key role in publicity and promotion campaigns that is creating ahead of the Qatar World Cup 2022, which starts in November. The agreement is worth more than $20 million and will have Messi as the face of for three years. 

Messi said he was “proud” to join because the platform focuses on enhancing the fan experience. “Fans deserve to be recognized for their support,” he said in a statement, adding that it is important to allow them to play a vital role in shaping the teams they support. He said that has created a new way to connect and reward fans worldwide. 

Unlike some other recent crypto sports partnerships, Messi’s deal does not include cryptocurrency payments. Still, CHZ appears to be benefiting from the news. The fan token has seen its price surge by nearly 30% since the announcement. Chiliz powers the platform.

The recent gains have pushed CHZ into overbought territory with the Tom DeMark (TD) Sequential indicator presenting a sell signal on the daily chart. The bearish formation developed as a green nine candlestick, which indicates a one to four daily candlesticks correction. 

A spike in profit-taking around the current price levels could send CHZ to $0.28 or even $0.24 before the uptrend resumes. 

Chiliz CHZ price chart
Source: TradingView

However, a breach of the $0.33 resistance level could invalidate the short-term pessimistic outlook. Slicing through this significant resistance level could send CHZ to $0.42. 

Disclosure: At the time of writing, the author of this piece owned BTC and ETH.

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