Crypto.com inks deal with Altava Group to boost Web3 through fashion
Memorandum of understanding paves way for NFT and payment collaborations.
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Crypto.com has recently penned a memorandum of understanding with Altava Group in a push to expand the Web3 reach through fashion. A Mar. 7 blog post points out that the agreement was formalized at a signing ceremony in Crypto.com Korea, with Eric Anziani, President and COO of Crypto.com, and Andrew Junhoe Ku, CEO of Altava Group, in attendance.
The partnership aims to integrate Crypto.com’s NFT marketplace and payment solutions with Altava Group’s digital fashion services. Altava is a partner to luxury brands such as LVMH, Balmain, and Bulgari, and will work alongside Crypto.com to promote digital fashion in South Korea through various online and offline events. This collaboration is set to lay a strong foundation for the digital fashion industry.
“We are extremely pleased to explore Crypto.com Pay through the partnership with Crypto.com, a global virtual asset leader with over 80 million users,” said Junhoe Ku. “We expect the addition of cryptocurrency as a payment option to help lower entry barriers for fashion brands and creators and further strengthen the foundation for the digital fashion ecosystem.”
As the partnership progresses, both companies will explore further initiatives to expand Crypto.com’s virtual asset and blockchain businesses using Altava Group’s extensive network.
“We are excited to partner with Altava Group, a leader in the digital fashion sector,” shares Anziani. “We hope to leverage our technology and expertise for the growth and advancement of the global digital fashion market – an area in which we see great potential.”
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