Liberty Global will start offering more Google hardware through its retail units.
Google Cloud, Alphabet’s cloud computing unit, and Liberty Global, one of Europe’s largest telecoms groups, have entered into a five-year strategic partnership to modernize the company’s European telecom and TV business using Google’s AI and cloud tech, Reuters reported Monday.
The partnership will focus on deploying Google’s Gemini AI models and cloud tools to power Liberty Global’s European operations, which manage about 80 million fixed and mobile connections across the continent.
The deal is expected to help Liberty Global cut costs, upgrade networks, and roll out smarter consumer services, including AI-powered search and discovery on its Horizon TV platform, as well as customer support services.
As part of the deal, Liberty’s operating units will provide more Google products, including smartphones, watches, and smart home devices.
The partnership comes as AI becomes a key tool for telecom operators to stay competitive. Liberty Global expects that it could improve network efficiency, enhance customer experience, and open new revenue streams.
