Meta’s AI agent app Muse hits number two on the US Apple App Store
Meta's personal AI agent climbed to the top of US App Store charts within days of its September launch, though download volumes trail earlier Meta debuts.
+22.2% (FY ended 2025-12-31 vs FY ended 2024-12-31) 10-K
Annual net income
60,458,000,000 USD (FY ended 2025-12-31, attributable to the company) 10-K
Annual operating margin
41.4% (FY ended 2025-12-31)
Forward P/E
Unavailable: no dated forecast source
Gloria daily close for session Oct 27, 2026. Market cap and trailing P/E use this close with the SEC share total and trailing diluted earnings, each dated next to its figure. Annual revenue, revenue growth, net income and margin show their own fiscal period and link the 10-K. Current context may postdate this article.
3,333,751,000FY ended 2025-12-31, attributable to the company · 10-K
75.8%FY ended 2025-12-31
Missing figures stay unavailable. Forward P/E requires a dated source. Annual revenue, revenue growth, net income and margin come from each company's own 10-K, in US dollars, and each row shows that fiscal year. Revenue growth compares the fiscal year with the prior year stated in the same 10-K. Net income is the full year amount attributable to the company, or available to common stockholders where the filing states only that, or consolidated net income. Each row names its basis. Trailing P/E reads "Not meaningful" when the dated trailing diluted EPS is a loss or zero. An operating margin appears only when the filing states both the operating income and the revenue for the same year.
Sources: SEC filings, Gloria daily closes and CoinGecko. Oldest record refresh: Oct 28, 2026, 4:51 PM EDT. Refresh is not a price or filing date. Each row shows its price date and its annual fiscal period. Peers use industry code and company size, or editorial selection. Market cap multiplies that row price by the company share total the latest SEC filing states for every share class together. Trailing P/E divides it by trailing diluted earnings from SEC filings. Rolled earnings per share are approximate because share counts can change between periods. Both appear only when the SEC data carries its date, so they are estimates at one price date, not synchronized filing valuations. Not investment advice.
Token vs underlying stock
Current comparison for META. Historical observations may postdate this article.
Split-adjusted regular-session stock closes from the existing Gloria shared history, paired only with an observed token price within 45 minutes of 16:00 New York time. Up to 60 matched sessions. No interpolation or missing-date fill. Weekends and known early closes are omitted. Token units are not adjusted for issuer multipliers or dividend treatment. This compares quoted prices, not fair value, executable premiums or arbitrage returns. Solid line: token. Dashed line: stock. Exact quote times and values appear below. Historical observations. Retrieval refers to the token source. Token quote times use UTC. The fixed cohort shows its oldest member fetch.
Meta token vs Meta stock: exact source values
Date (UTC)
Token (USD)
Stock close (USD)
Token quote (UTC)
2026-08-04
589.37
587.94
2026-08-04 20:00
2026-08-05
590.76
588.77
2026-08-05 20:00
2026-08-06
589.91
589.90
2026-08-06 20:00
2026-08-07
592.96
592.10
2026-08-07 20:00
2026-08-10
595.64
594.92
2026-08-10 20:00
2026-08-11
600.42
599.12
2026-08-11 20:00
2026-08-12
580.52
578.85
2026-08-12 20:00
2026-08-13
595.84
594.97
2026-08-13 20:00
2026-08-14
590.73
589.85
2026-08-14 20:00
2026-08-17
569.77
568.97
2026-08-17 20:00
2026-08-18
544.97
543.67
2026-08-18 20:00
2026-08-19
547.78
546.03
2026-08-19 20:00
2026-08-20
547.56
545.83
2026-08-20 20:00
2026-08-21
551.35
549.90
2026-08-21 20:00
2026-08-24
560.74
559.02
2026-08-24 20:00
2026-08-25
571.26
570.05
2026-08-25 20:00
2026-08-26
577.62
576.14
2026-08-26 20:00
2026-08-27
572.41
571.10
2026-08-27 20:00
2026-08-28
579.18
578.02
2026-08-28 20:00
2026-08-31
573.08
572.34
2026-08-31 20:00
2026-09-01
579.55
578.54
2026-09-01 20:00
2026-09-02
593.44
592.85
2026-09-02 20:00
2026-09-03
612.22
610.68
2026-09-03 20:00
2026-09-04
617.78
616.77
2026-09-04 20:00
2026-09-08
614.55
613.48
2026-09-08 20:00
2026-09-09
653.99
653.69
2026-09-09 20:00
2026-09-10
645.68
644.38
2026-09-10 20:00
2026-09-11
648.82
648.03
2026-09-11 20:00
2026-09-14
667.33
665.60
2026-09-14 20:00
2026-09-15
671.72
670.24
2026-09-15 20:00
2026-09-16
674.78
673.31
2026-09-16 20:00
2026-09-17
683.69
682.31
2026-09-17 20:00
2026-09-18
667.45
665.75
2026-09-18 20:00
2026-09-21
743.56
741.25
2026-09-21 20:00
2026-09-22
740.44
736.60
2026-09-22 20:00
2026-09-23
746.35
744.10
2026-09-23 20:00
2026-09-24
778.30
777.59
2026-09-24 20:00
2026-09-25
752.94
751.66
2026-09-25 20:00
2026-09-28
716.77
715.62
2026-09-28 20:00
2026-09-29
741.08
738.79
2026-09-29 20:00
2026-09-30
728.60
725.18
2026-09-30 20:00
2026-10-01
727.20
725.93
2026-10-01 20:00
2026-10-02
729.17
728.08
2026-10-02 20:00
2026-10-05
743.97
741.90
2026-10-05 20:00
2026-10-06
741.44
738.88
2026-10-06 20:00
2026-10-07
722.75
721.31
2026-10-07 20:00
2026-10-08
722.91
720.89
2026-10-08 20:00
2026-10-09
720.22
718.67
2026-10-09 20:00
2026-10-12
744.29
742.96
2026-10-12 20:00
2026-10-13
764.47
762.50
2026-10-13 20:00
2026-10-14
737.37
737.54
2026-10-14 20:00
2026-10-15
738.03
736.72
2026-10-15 20:00
2026-10-16
711.14
709.33
2026-10-16 20:00
2026-10-19
707.00
705.44
2026-10-19 20:00
2026-10-20
695.35
694.25
2026-10-20 20:00
2026-10-21
700.90
697.52
2026-10-21 20:00
2026-10-22
650.24
648.85
2026-10-22 20:00
2026-10-23
643.78
642.62
2026-10-23 20:00
2026-10-26
631.24
630.56
2026-10-26 20:00
2026-10-27
621.46
620.19
2026-10-27 20:00
Stock history: Gloria · Retrieved Oct 28, 00:31 UTC. Token history: CoinGecko METAx.
Quoted token and share units can have different rights, multipliers and dividend treatment. This is not an executable premium or arbitrage signal.
Meta Platforms has a new chart-topper. Muse, the company’s personal AI agent app, reached the number one spot on the US Apple App Store free apps chart, capping a rapid rise since its launch in early September 2026.
What Muse actually does
Most AI apps function as sophisticated question-and-answer machines. Muse is built around a different premise: executing multi-step tasks on the user’s behalf, things like booking travel, managing calendars, and handling the kind of to-do list that tends to accumulate across a dozen different apps.
The app runs on Meta’s Muse Spark model family, version 1.3, and operates inside secure virtual machines within Meta’s own cloud infrastructure. At launch, Muse was available in the US only, accessible through iOS, Android, the web at muse.ai, and via WhatsApp. The app offers both a free tier with usage caps and paid subscription plans for heavier users.
A Mac version followed on September 17, roughly nine days after the initial release.
The numbers behind the climb
By September 10, just two days after launch, Muse had accumulated over 83,000 downloads on US iOS devices, according to Sensor Tower. That placed it at number two on the Apple App Store Top Charts at the time, before the subsequent push to the top position.
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Muse’s early trajectory was actually slower than several of Meta’s own prior launches. Threads, Meta’s Twitter rival, pulled in 4.3 million US downloads at launch. The Meta AI standalone app opened with around 108,000 US downloads in its first comparable window. On Google Play, Muse ranked at number 338 in the Productivity category at launch.
Meta’s stock moved modestly on the news, gaining around 0.6% following the launch.
What this means for Meta’s AI ambitions
Meta embedded its AI features deeply into WhatsApp, Instagram, and Facebook before spinning out standalone products, which means Muse launches into an ecosystem with billions of existing users rather than starting from zero.
The competitive landscape Muse enters includes Google’s own agentic AI products and Anthropic’s Claude. The timing of the launch also followed a significant legal settlement for Meta.
Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.
