Meta Platforms’ Muse app reaches No. 1 in App Store, shares rise 0.6%
Meta's personal AI agent racked up 83,000 downloads in days and climbed to the top of the free app charts, marking its most aggressive push into agentic AI yet.
+22.2% (FY ended 2025-12-31 vs FY ended 2024-12-31) 10-K
Annual net income
60,458,000,000 USD (FY ended 2025-12-31, attributable to the company) 10-K
Annual operating margin
41.4% (FY ended 2025-12-31)
Forward P/E
Unavailable: no dated forecast source
Gloria daily close for session Oct 28, 2026. Market cap and trailing P/E use this close with the SEC share total and trailing diluted earnings, each dated next to its figure. Annual revenue, revenue growth, net income and margin show their own fiscal period and link the 10-K. Current context may postdate this article.
3,333,751,000FY ended 2025-12-31, attributable to the company · 10-K
75.8%FY ended 2025-12-31
Missing figures stay unavailable. Forward P/E requires a dated source. Annual revenue, revenue growth, net income and margin come from each company's own 10-K, in US dollars, and each row shows that fiscal year. Revenue growth compares the fiscal year with the prior year stated in the same 10-K. Net income is the full year amount attributable to the company, or available to common stockholders where the filing states only that, or consolidated net income. Each row names its basis. Trailing P/E reads "Not meaningful" when the dated trailing diluted EPS is a loss or zero. An operating margin appears only when the filing states both the operating income and the revenue for the same year.
Sources: SEC filings, Gloria daily closes and CoinGecko. Oldest record refresh: Oct 28, 2026, 4:51 PM EDT. Refresh is not a price or filing date. Each row shows its price date and its annual fiscal period. Peers use industry code and company size, or editorial selection. Market cap multiplies that row price by the company share total the latest SEC filing states for every share class together. Trailing P/E divides it by trailing diluted earnings from SEC filings. Rolled earnings per share are approximate because share counts can change between periods. Both appear only when the SEC data carries its date, so they are estimates at one price date, not synchronized filing valuations. Not investment advice.
Token vs underlying stock
Current comparison for META. Historical observations may postdate this article.
Split-adjusted regular-session stock closes from the existing Gloria shared history, paired only with an observed token price within 45 minutes of 16:00 New York time. Up to 60 matched sessions. No interpolation or missing-date fill. Weekends and known early closes are omitted. Token units are not adjusted for issuer multipliers or dividend treatment. This compares quoted prices, not fair value, executable premiums or arbitrage returns. Solid line: token. Dashed line: stock. Exact quote times and values appear below. Historical observations. Retrieval refers to the token source. Token quote times use UTC. The fixed cohort shows its oldest member fetch.
Meta token vs Meta stock: exact source values
Date (UTC)
Token (USD)
Stock close (USD)
Token quote (UTC)
2026-08-05
590.76
588.77
2026-08-05 20:00
2026-08-06
589.91
589.90
2026-08-06 20:00
2026-08-07
592.96
592.10
2026-08-07 20:00
2026-08-10
595.64
594.92
2026-08-10 20:00
2026-08-11
600.42
599.12
2026-08-11 20:00
2026-08-12
580.52
578.85
2026-08-12 20:00
2026-08-13
595.84
594.97
2026-08-13 20:00
2026-08-14
590.73
589.85
2026-08-14 20:00
2026-08-17
569.77
568.97
2026-08-17 20:00
2026-08-18
544.97
543.67
2026-08-18 20:00
2026-08-19
547.78
546.03
2026-08-19 20:00
2026-08-20
547.56
545.83
2026-08-20 20:00
2026-08-21
551.35
549.90
2026-08-21 20:00
2026-08-24
560.74
559.02
2026-08-24 20:00
2026-08-25
571.26
570.05
2026-08-25 20:00
2026-08-26
577.62
576.14
2026-08-26 20:00
2026-08-27
572.41
571.10
2026-08-27 20:00
2026-08-28
579.18
578.02
2026-08-28 20:00
2026-08-31
573.08
572.34
2026-08-31 20:00
2026-09-01
579.55
578.54
2026-09-01 20:00
2026-09-02
593.44
592.85
2026-09-02 20:00
2026-09-03
612.22
610.68
2026-09-03 20:00
2026-09-04
617.78
616.77
2026-09-04 20:00
2026-09-08
614.55
613.48
2026-09-08 20:00
2026-09-09
653.99
653.69
2026-09-09 20:00
2026-09-10
645.68
644.38
2026-09-10 20:00
2026-09-11
648.82
648.03
2026-09-11 20:00
2026-09-14
667.33
665.60
2026-09-14 20:00
2026-09-15
671.72
670.24
2026-09-15 20:00
2026-09-16
674.78
673.31
2026-09-16 20:00
2026-09-17
683.69
682.31
2026-09-17 20:00
2026-09-18
667.45
665.75
2026-09-18 20:00
2026-09-21
743.56
741.25
2026-09-21 20:00
2026-09-22
740.44
736.60
2026-09-22 20:00
2026-09-23
746.35
744.10
2026-09-23 20:00
2026-09-24
778.30
777.59
2026-09-24 20:00
2026-09-25
752.94
751.66
2026-09-25 20:00
2026-09-28
716.77
715.62
2026-09-28 20:00
2026-09-29
741.08
738.79
2026-09-29 20:00
2026-09-30
728.60
725.18
2026-09-30 20:00
2026-10-01
727.20
725.93
2026-10-01 20:00
2026-10-02
729.17
728.08
2026-10-02 20:00
2026-10-05
743.97
741.90
2026-10-05 20:00
2026-10-06
741.44
738.88
2026-10-06 20:00
2026-10-07
722.75
721.31
2026-10-07 20:00
2026-10-08
722.91
720.89
2026-10-08 20:00
2026-10-09
720.22
718.67
2026-10-09 20:00
2026-10-12
744.29
742.96
2026-10-12 20:00
2026-10-13
764.47
762.50
2026-10-13 20:00
2026-10-14
737.37
737.54
2026-10-14 20:00
2026-10-15
738.03
736.72
2026-10-15 20:00
2026-10-16
711.14
709.33
2026-10-16 20:00
2026-10-19
707.00
705.44
2026-10-19 20:00
2026-10-20
695.35
694.25
2026-10-20 20:00
2026-10-21
700.90
697.52
2026-10-21 20:00
2026-10-22
650.24
648.85
2026-10-22 20:00
2026-10-23
643.78
642.62
2026-10-23 20:00
2026-10-26
631.24
630.56
2026-10-26 20:00
2026-10-27
621.46
620.19
2026-10-27 20:00
2026-10-28
612.89
612.49
2026-10-28 20:00
Stock history: Gloria · Retrieved Oct 29, 00:31 UTC. Token history: CoinGecko METAx.
Quoted token and share units can have different rights, multipliers and dividend treatment. This is not an executable premium or arbitrage signal.
Meta’s new AI agent app, Muse, hit the No. 1 spot among free applications on the US App Store by September 18, just ten days after its public debut. The app, which handles multi-step tasks like travel booking and email management on behalf of users, gathered over 83,000 downloads within its first few days of availability.
When Meta released the Muse Spark model in April 2026, the existing Meta AI app jumped from No. 57 to No. 5 on the App Store, pulling in 46,000 downloads in a single day.
The standalone Muse app launched on September 8, powered by Muse Spark version 1.3, built at Meta’s Superintelligence Labs. It debuted at No. 2 on the iOS charts before overtaking every other free app within about a week and a half.
Users can access Muse through a dedicated iOS or Android app, through the web at muse.ai, or directly inside WhatsApp chats. For now, access is limited to the US. Meta has also teased future integration with its AI glasses hardware, though no timeline has been given.
A free tier covers basic usage, while a “Power” subscription runs $20 per month and a “Maximum” plan costs $100 per month.
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Early user applications include automating insurance shopping and managing savings workflows. The app runs these tasks inside secure cloud environments, a design choice meant to keep sensitive data compartmentalized.
Meta recently agreed to an $18 billion settlement related to social media practices, a figure that hangs over any product asking users to hand over access to their inboxes, calendars, and financial tools.
Meta’s advantage is distribution. With billions of users across Facebook, Instagram, and WhatsApp, the company doesn’t need to convince people to download a new app so much as it needs to convince existing users to try a new feature. The WhatsApp integration is particularly notable: rather than requiring a separate download, Muse can meet users inside an app they already open dozens of times a day.
Wall Street’s initial response was muted. Meta shares ticked up roughly 0.6% following the Muse launch.
Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.
