Meta’s Muse hits No. 1 on the App Store, but daily habits are harder to win
Meta's personal AI agent app reached the top of the US iOS free chart within ten days, though open rates trail established rivals
Meta Platforms Inc. (META) price
Full chart and statsLoading chart…
- Last close
- $620
- Close-to-close change
- −1.6%
- Market cap
- $1.6T (all share classes as of 2026-10-16) cover page
- P/E (trailing)
- 21.2 (EPS to 2026-09-30)
- Annual revenue
- $201.0B USD (FY ended 2025-12-31) 10-K
- Annual revenue growth
- +22.2% (FY ended 2025-12-31 vs FY ended 2024-12-31) 10-K
- Annual net income
- 60,458,000,000 USD (FY ended 2025-12-31, attributable to the company) 10-K
- Annual operating margin
- 41.4% (FY ended 2025-12-31)
- Forward P/E
- Unavailable: no dated forecast source
Gloria daily close for session Oct 27, 2026. Market cap and trailing P/E use this close with the SEC share total and trailing diluted earnings, each dated next to its figure. Annual revenue, revenue growth, net income and margin show their own fiscal period and link the 10-K. Current context may postdate this article.
Meta Platforms Inc. and its peers
| Company | Price | Market cap | P/E (trailing) | Forward P/E | Annual revenue (USD) | Annual revenue growth | Annual net income (USD) | Operating margin |
|---|---|---|---|---|---|---|---|---|
|
|
$620 | $1.6T | 21.2 | Unavailable | $201.0BFY ended 2025-12-31 · 10-K | +22.2%FY ended 2025-12-31 vs 2024-12-31 · 10-K | 60,458,000,000FY ended 2025-12-31, attributable to the company · 10-K | 41.4%FY ended 2025-12-31 |
|
|
$317 | $3.9T | 15.9 | Unavailable | $402.8BFY ended 2025-12-31 · 10-K | +15.1%FY ended 2025-12-31 vs 2024-12-31 · 10-K | 132,170,000,000FY ended 2025-12-31, attributable to the company · 10-K | 32.0%FY ended 2025-12-31 |
|
|
$321 | $3.9T | 16.1 | Unavailable | $402.8BFY ended 2025-12-31 · 10-K | +15.1%FY ended 2025-12-31 vs 2024-12-31 · 10-K | 132,170,000,000FY ended 2025-12-31, attributable to the company · 10-K | 32.0%FY ended 2025-12-31 |
|
|
$263 | $88.1B | 20.2 | Unavailable | $5.5BFY ended 2025-12-31 · 10-K | +70.0%FY ended 2025-12-31 vs 2024-12-31 · 10-K | 3,333,751,000FY ended 2025-12-31, attributable to the company · 10-K | 75.8%FY ended 2025-12-31 |
Missing figures stay unavailable. Forward P/E requires a dated source. Annual revenue, revenue growth, net income and margin come from each company's own 10-K, in US dollars, and each row shows that fiscal year. Revenue growth compares the fiscal year with the prior year stated in the same 10-K. Net income is the full year amount attributable to the company, or available to common stockholders where the filing states only that, or consolidated net income. Each row names its basis. Trailing P/E reads "Not meaningful" when the dated trailing diluted EPS is a loss or zero. An operating margin appears only when the filing states both the operating income and the revenue for the same year.
Sources: SEC filings, Gloria daily closes and CoinGecko. Oldest record refresh: Oct 28, 2026, 4:51 PM EDT. Refresh is not a price or filing date. Each row shows its price date and its annual fiscal period. Peers use industry code and company size, or editorial selection. Market cap multiplies that row price by the company share total the latest SEC filing states for every share class together. Trailing P/E divides it by trailing diluted earnings from SEC filings. Rolled earnings per share are approximate because share counts can change between periods. Both appear only when the SEC data carries its date, so they are estimates at one price date, not synchronized filing valuations. Not investment advice.
Token vs underlying stock
Current comparison for META. Historical observations may postdate this article.
METAx token unit vs META share · USD
+5.4% over displayed period
● METAx token┄ META stock: $620.19
Source: CoinGecko + Gloria · Retrieved Oct 28, 22:15 UTC · Delayed
Methodology and data
Split-adjusted regular-session stock closes from the existing Gloria shared history, paired only with an observed token price within 45 minutes of 16:00 New York time. Up to 60 matched sessions. No interpolation or missing-date fill. Weekends and known early closes are omitted. Token units are not adjusted for issuer multipliers or dividend treatment. This compares quoted prices, not fair value, executable premiums or arbitrage returns. Solid line: token. Dashed line: stock. Exact quote times and values appear below. Historical observations. Retrieval refers to the token source. Token quote times use UTC. The fixed cohort shows its oldest member fetch.
| Date (UTC) | Token (USD) | Stock close (USD) | Token quote (UTC) |
|---|---|---|---|
| 2026-08-04 | 589.37 | 587.94 | 2026-08-04 20:00 |
| 2026-08-05 | 590.76 | 588.77 | 2026-08-05 20:00 |
| 2026-08-06 | 589.91 | 589.90 | 2026-08-06 20:00 |
| 2026-08-07 | 592.96 | 592.10 | 2026-08-07 20:00 |
| 2026-08-10 | 595.64 | 594.92 | 2026-08-10 20:00 |
| 2026-08-11 | 600.42 | 599.12 | 2026-08-11 20:00 |
| 2026-08-12 | 580.52 | 578.85 | 2026-08-12 20:00 |
| 2026-08-13 | 595.84 | 594.97 | 2026-08-13 20:00 |
| 2026-08-14 | 590.73 | 589.85 | 2026-08-14 20:00 |
| 2026-08-17 | 569.77 | 568.97 | 2026-08-17 20:00 |
| 2026-08-18 | 544.97 | 543.67 | 2026-08-18 20:00 |
| 2026-08-19 | 547.78 | 546.03 | 2026-08-19 20:00 |
| 2026-08-20 | 547.56 | 545.83 | 2026-08-20 20:00 |
| 2026-08-21 | 551.35 | 549.90 | 2026-08-21 20:00 |
| 2026-08-24 | 560.74 | 559.02 | 2026-08-24 20:00 |
| 2026-08-25 | 571.26 | 570.05 | 2026-08-25 20:00 |
| 2026-08-26 | 577.62 | 576.14 | 2026-08-26 20:00 |
| 2026-08-27 | 572.41 | 571.10 | 2026-08-27 20:00 |
| 2026-08-28 | 579.18 | 578.02 | 2026-08-28 20:00 |
| 2026-08-31 | 573.08 | 572.34 | 2026-08-31 20:00 |
| 2026-09-01 | 579.55 | 578.54 | 2026-09-01 20:00 |
| 2026-09-02 | 593.44 | 592.85 | 2026-09-02 20:00 |
| 2026-09-03 | 612.22 | 610.68 | 2026-09-03 20:00 |
| 2026-09-04 | 617.78 | 616.77 | 2026-09-04 20:00 |
| 2026-09-08 | 614.55 | 613.48 | 2026-09-08 20:00 |
| 2026-09-09 | 653.99 | 653.69 | 2026-09-09 20:00 |
| 2026-09-10 | 645.68 | 644.38 | 2026-09-10 20:00 |
| 2026-09-11 | 648.82 | 648.03 | 2026-09-11 20:00 |
| 2026-09-14 | 667.33 | 665.60 | 2026-09-14 20:00 |
| 2026-09-15 | 671.72 | 670.24 | 2026-09-15 20:00 |
| 2026-09-16 | 674.78 | 673.31 | 2026-09-16 20:00 |
| 2026-09-17 | 683.69 | 682.31 | 2026-09-17 20:00 |
| 2026-09-18 | 667.45 | 665.75 | 2026-09-18 20:00 |
| 2026-09-21 | 743.56 | 741.25 | 2026-09-21 20:00 |
| 2026-09-22 | 740.44 | 736.60 | 2026-09-22 20:00 |
| 2026-09-23 | 746.35 | 744.10 | 2026-09-23 20:00 |
| 2026-09-24 | 778.30 | 777.59 | 2026-09-24 20:00 |
| 2026-09-25 | 752.94 | 751.66 | 2026-09-25 20:00 |
| 2026-09-28 | 716.77 | 715.62 | 2026-09-28 20:00 |
| 2026-09-29 | 741.08 | 738.79 | 2026-09-29 20:00 |
| 2026-09-30 | 728.60 | 725.18 | 2026-09-30 20:00 |
| 2026-10-01 | 727.20 | 725.93 | 2026-10-01 20:00 |
| 2026-10-02 | 729.17 | 728.08 | 2026-10-02 20:00 |
| 2026-10-05 | 743.97 | 741.90 | 2026-10-05 20:00 |
| 2026-10-06 | 741.44 | 738.88 | 2026-10-06 20:00 |
| 2026-10-07 | 722.75 | 721.31 | 2026-10-07 20:00 |
| 2026-10-08 | 722.91 | 720.89 | 2026-10-08 20:00 |
| 2026-10-09 | 720.22 | 718.67 | 2026-10-09 20:00 |
| 2026-10-12 | 744.29 | 742.96 | 2026-10-12 20:00 |
| 2026-10-13 | 764.47 | 762.50 | 2026-10-13 20:00 |
| 2026-10-14 | 737.37 | 737.54 | 2026-10-14 20:00 |
| 2026-10-15 | 738.03 | 736.72 | 2026-10-15 20:00 |
| 2026-10-16 | 711.14 | 709.33 | 2026-10-16 20:00 |
| 2026-10-19 | 707.00 | 705.44 | 2026-10-19 20:00 |
| 2026-10-20 | 695.35 | 694.25 | 2026-10-20 20:00 |
| 2026-10-21 | 700.90 | 697.52 | 2026-10-21 20:00 |
| 2026-10-22 | 650.24 | 648.85 | 2026-10-22 20:00 |
| 2026-10-23 | 643.78 | 642.62 | 2026-10-23 20:00 |
| 2026-10-26 | 631.24 | 630.56 | 2026-10-26 20:00 |
| 2026-10-27 | 621.46 | 620.19 | 2026-10-27 20:00 |
Stock history: Gloria · Retrieved Oct 28, 00:31 UTC. Token history: CoinGecko METAx.
Quoted token and share units can have different rights, multipliers and dividend treatment. This is not an executable premium or arbitrage signal.
Meta’s personal AI agent app, Muse, climbed to the No. 1 spot on the US iOS App Store free apps chart by September 18, 2026. That was just ten days after launch.
What Muse does and how fast it spread
Meta launched Muse on September 8, 2026, for users aged 18 and older in the US. The pitch is an agent, not a chatbot.
A chatbot answers questions, while an agent is meant to go do things on your behalf. Muse is built to handle tasks like booking reservations, managing email, and working toward user goals across services such as Gmail and Spotify.
Cumulative US downloads passed 5 million within 22 days of launch, according to Sensor Tower.
Estimates put Muse’s daily active users at around 700,000 by late September 2026. The app was also reportedly handling over 1 million daily prompts.
Five million downloads against roughly 700,000 daily users means most people who installed Muse are not opening it on any given day.
The retention problem
Muse’s open rates sit significantly below those of established apps like ChatGPT and Instagram, which points to a retention challenge.
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Meta has started integrating Muse with WhatsApp, which puts the assistant inside an app many people already open constantly.
Growing pains on the infrastructure side
Meta adjusted token limits early on because usage ran ahead of internal expectations.
A smaller group of heavy users can stress the system even as the broader download base stays quiet: both can be true at once.
How Meta plans to make money
Muse comes with a free tier, though it is limited. Beyond that, Meta offers two paid plans.
- Power: $20/month
- Maximum: $100/month
Meta is also considering transaction-based monetization in addition to its advertising revenue.
What this means for Meta
Muse’s early chart run has lifted sentiment around Meta’s AI spending. The company has invested heavily in AI, and a No. 1 app gives investors something tangible to point at amid rising competition from other AI products.
The WhatsApp integration is probably the clearest thing to watch. It tests whether Meta’s biggest asset, the daily habits people already have across its apps, can be transferred to a new product. Meanwhile, how Meta manages token limits will show whether it can keep heavy users happy without letting computing costs outrun subscription revenue.
Disclosure: This article was edited by Diego Almada Lopez. For more information on how we create and review content, see our Editorial Policy.
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