The company now uses “Tesla Assisted Driving” in Europe while retaining its supervised FSD name in the US.
Tesla has begun replacing Full Self-Driving branding with “Tesla Assisted Driving” on European websites as it seeks wider regulatory approval, Bloomberg reported on October 9.
The US website continues to call the system “Full Self-Driving (Supervised).” The technology requires drivers to remain attentive and ready to take control.
Regulators, safety advocates and customers have criticized the previous name for implying full autonomy. California’s Department of Motor Vehicles threatened to suspend Tesla sales last year over allegedly misleading marketing before the company took corrective action.
Those changes included phasing out Autopilot branding and clarifying when driver supervision is required, according to Bloomberg. Tesla typically charges $99 a month for FSD.
Dutch regulators approved a more restrictive version of the system in April and emphasized that vehicles using it are not self-driving. Tesla continues to seek approval in other European countries.
