Kraken was officially announced as the FIFA World Cup 2026 Official Crypto Exchange Supporter on June 11, 2026. One of crypto’s most established exchanges now has its branding woven into a tournament watched by billions of people across the planet.

The partnership goes beyond logo placement. Kraken has rolled out promotional initiatives including ticket giveaways designed to pull football fans directly into its ecosystem.

The 2026 edition marks the first World Cup with an expanded 48-team format, meaning more matches, more eyeballs, and a longer tournament window to capture attention.

Chiliz fan tokens have seen a significant surge in trading volume during the opening round of matches. The ARG token, tied to Argentina’s national team, recorded particularly notable activity as one of the tournament’s marquee squads took the pitch.

Not every football-adjacent token is thriving. Lesser-known assets like a token literally called WORLD CUP 2026 have shown negligible market activity as of mid-2026.

Beyond fan tokens, prediction markets on platforms like Polymarket have introduced another dimension to how crypto intersects with the tournament. Traders can place bets on outcomes ranging from match results to individual awards. The Athletic’s latest power rankings spotlight players like Harry Kane and Lamine Yamal as standout performers through the group stage, and for prediction market participants, these rankings serve as a signal that can shift odds and trading volumes on Ballon d’Or outcome markets.