Via ussoccer.com
Mauricio Pochettino’s expected USMNT extension through 2030 opens the door for crypto sponsorship plays
As US Soccer locks in its highest-paid coach ever through the next World Cup cycle, crypto firms Kraken and Chiliz are circling sponsorship deals that could move markets
US Soccer is betting big on continuity. The federation has offered head coach Mauricio Pochettino a four-year contract extension that would keep him on the sideline through the 2030 World Cup.
Pochettino, who took the job in September 2024 and earns $6 million annually plus a $2.5 million signing bonus, is already the highest-paid coach in USMNT history. The extension proposal was presented in late June 2026, and as of mid-July, Pochettino indicated he’d deliver his answer the following week. The decision has been deliberately postponed until after the 2026 World Cup wraps up.
What Pochettino has delivered so far
The USMNT reached a round-of-16 exit as co-hosts of the 2026 tournament. The fact that US Soccer moved to lock him down before the tournament even concluded tells you everything about how the federation views the trajectory.
The crypto angle investors should watch
Crypto firms Kraken and Chiliz are both exploring sponsorship opportunities linked to the 2026 World Cup, according to analysts tracking the space.
Chiliz’s CHZ token powers the Socios.com fan token ecosystem, which already serves as the backbone for fan engagement platforms at major clubs worldwide, including FC Barcelona, Paris Saint-Germain, and Juventus. A USMNT partnership would represent Chiliz’s most significant entry into American soccer.
No specific USMNT-related token launches have been confirmed as of early July 2026. But analysts highlight that the mere announcement of partnerships between crypto firms and major sports properties tends to generate immediate price reactions in related tokens.