Reddit CEO Steve Huffman says the company isn’t counting on Google traffic coming back
Huffman says Google's AI search no longer sends visitors Reddit's way, and the platform is planning a future without them
Alphabet Inc. (GOOGL) price
Full chart and statsLoading chart…
- Last close
- $325
- Close-to-close change
- +1.3%
- Market cap
- $4.0T (shares as of 2026-09-30)
- P/E (trailing)
- 17.0 (EPS to 2026-09-30)
- Annual revenue
- $402.8B USD (FY ended 2025-12-31) 10-K
- Annual revenue growth
- +15.1% (FY ended 2025-12-31 vs FY ended 2024-12-31) 10-K
- Annual net income
- 132,170,000,000 USD (FY ended 2025-12-31, attributable to the company) 10-K
- Annual operating margin
- 32.0% (FY ended 2025-12-31)
- Forward P/E
- Unavailable: no dated forecast source
Gloria daily close for session Oct 28, 2026. Market cap and trailing P/E use this close with the SEC share total and trailing diluted earnings, each dated next to its figure. Annual revenue, revenue growth, net income and margin show their own fiscal period and link the 10-K. Current context may postdate this article.
Alphabet Inc. and its peers
| Company | Price | Market cap | P/E (trailing) | Forward P/E | Annual revenue (USD) | Annual revenue growth | Annual net income (USD) | Operating margin |
|---|---|---|---|---|---|---|---|---|
|
|
$325 | $4.0T | 17.0 | Unavailable | $402.8BFY ended 2025-12-31 · 10-K | +15.1%FY ended 2025-12-31 vs 2024-12-31 · 10-K | 132,170,000,000FY ended 2025-12-31, attributable to the company · 10-K | 32.0%FY ended 2025-12-31 |
|
|
$322 | $4.0T | 16.8 | Unavailable | $402.8BFY ended 2025-12-31 · 10-K | +15.1%FY ended 2025-12-31 vs 2024-12-31 · 10-K | 132,170,000,000FY ended 2025-12-31, attributable to the company · 10-K | 32.0%FY ended 2025-12-31 |
|
|
$612 | $1.6T | 20.9 | Unavailable | $201.0BFY ended 2025-12-31 · 10-K | +22.2%FY ended 2025-12-31 vs 2024-12-31 · 10-K | 60,458,000,000FY ended 2025-12-31, attributable to the company · 10-K | 41.4%FY ended 2025-12-31 |
|
|
$260 | $87.2B | 20.0 | Unavailable | $5.5BFY ended 2025-12-31 · 10-K | +70.0%FY ended 2025-12-31 vs 2024-12-31 · 10-K | 3,333,751,000FY ended 2025-12-31, attributable to the company · 10-K | 75.8%FY ended 2025-12-31 |
Missing figures stay unavailable. Forward P/E requires a dated source. Annual revenue, revenue growth, net income and margin come from each company's own 10-K, in US dollars, and each row shows that fiscal year. Revenue growth compares the fiscal year with the prior year stated in the same 10-K. Net income is the full year amount attributable to the company, or available to common stockholders where the filing states only that, or consolidated net income. Each row names its basis. Trailing P/E reads "Not meaningful" when the dated trailing diluted EPS is a loss or zero. An operating margin appears only when the filing states both the operating income and the revenue for the same year.
Sources: SEC filings, Gloria daily closes and CoinGecko. Oldest record refresh: Oct 29, 2026, 12:56 PM EDT. Refresh is not a price or filing date. Each row shows its price date and its annual fiscal period. Peers use industry code and company size, or editorial selection. Market cap multiplies that row price by the company share total the latest SEC filing states for every share class together. Trailing P/E divides it by trailing diluted earnings from SEC filings. Rolled earnings per share are approximate because share counts can change between periods. Both appear only when the SEC data carries its date, so they are estimates at one price date, not synchronized filing valuations. Not investment advice.
Token vs underlying stock
Current comparison for GOOGL. Historical observations may postdate this article.
GOOGLx token unit vs GOOGL share · USD
-10.2% over displayed period
● GOOGLx token┄ GOOGL stock: $324.89
Source: CoinGecko + Gloria · Retrieved Oct 29, 17:15 UTC · Delayed
Methodology and data
Split-adjusted regular-session stock closes from the existing Gloria shared history, paired only with an observed token price within 45 minutes of 16:00 New York time. Up to 60 matched sessions. No interpolation or missing-date fill. Weekends and known early closes are omitted. Token units are not adjusted for issuer multipliers or dividend treatment. This compares quoted prices, not fair value, executable premiums or arbitrage returns. Solid line: token. Dashed line: stock. Exact quote times and values appear below. Historical observations. Retrieval refers to the token source. Token quote times use UTC. The fixed cohort shows its oldest member fetch.
| Date (UTC) | Token (USD) | Stock close (USD) | Token quote (UTC) |
|---|---|---|---|
| 2026-08-05 | 363.03 | 362.43 | 2026-08-05 20:00 |
| 2026-08-06 | 358.14 | 357.75 | 2026-08-06 20:00 |
| 2026-08-07 | 355.20 | 354.30 | 2026-08-07 20:00 |
| 2026-08-10 | 357.76 | 357.52 | 2026-08-10 20:00 |
| 2026-08-11 | 344.26 | 343.80 | 2026-08-11 20:00 |
| 2026-08-12 | 344.44 | 343.54 | 2026-08-12 20:00 |
| 2026-08-13 | 347.06 | 346.36 | 2026-08-13 20:00 |
| 2026-08-14 | 346.47 | 345.90 | 2026-08-14 20:00 |
| 2026-08-17 | 344.71 | 344.00 | 2026-08-17 20:00 |
| 2026-08-18 | 344.71 | 344.20 | 2026-08-18 20:00 |
| 2026-08-19 | 345.42 | 344.72 | 2026-08-19 20:00 |
| 2026-08-20 | 341.21 | 340.67 | 2026-08-20 20:00 |
| 2026-08-21 | 345.60 | 344.82 | 2026-08-21 20:00 |
| 2026-08-24 | 348.94 | 348.06 | 2026-08-24 20:00 |
| 2026-08-25 | 347.59 | 346.96 | 2026-08-25 20:00 |
| 2026-08-26 | 342.69 | 342.00 | 2026-08-26 20:00 |
| 2026-08-27 | 341.18 | 340.65 | 2026-08-27 20:00 |
| 2026-08-28 | 347.10 | 346.59 | 2026-08-28 20:00 |
| 2026-08-31 | 339.89 | 339.35 | 2026-08-31 20:00 |
| 2026-09-01 | 335.42 | 335.02 | 2026-09-01 20:00 |
| 2026-09-02 | 337.78 | 337.12 | 2026-09-02 20:00 |
| 2026-09-03 | 342.96 | 342.48 | 2026-09-03 20:00 |
| 2026-09-04 | 339.38 | 338.46 | 2026-09-04 20:00 |
| 2026-09-08 | 338.99 | 338.36 | 2026-09-08 20:00 |
| 2026-09-09 | 331.31 | 330.65 | 2026-09-09 20:00 |
| 2026-09-10 | 333.00 | 332.60 | 2026-09-10 20:00 |
| 2026-09-11 | 339.44 | 338.50 | 2026-09-11 20:00 |
| 2026-09-14 | 350.02 | 349.39 | 2026-09-14 20:00 |
| 2026-09-15 | 345.54 | 344.98 | 2026-09-15 20:00 |
| 2026-09-16 | 343.72 | 342.87 | 2026-09-16 20:00 |
| 2026-09-17 | 348.19 | 347.33 | 2026-09-17 20:00 |
| 2026-09-18 | 349.96 | 349.54 | 2026-09-18 20:00 |
| 2026-09-21 | 355.68 | 354.97 | 2026-09-21 20:00 |
| 2026-09-22 | 351.84 | 351.16 | 2026-09-22 20:00 |
| 2026-09-23 | 338.83 | 337.83 | 2026-09-23 20:00 |
| 2026-09-24 | 343.15 | 342.36 | 2026-09-24 20:00 |
| 2026-09-25 | 344.56 | 343.92 | 2026-09-25 20:00 |
| 2026-09-28 | 343.44 | 342.75 | 2026-09-28 20:00 |
| 2026-09-29 | 341.65 | 340.92 | 2026-09-29 20:00 |
| 2026-09-30 | 344.99 | 344.08 | 2026-09-30 20:00 |
| 2026-10-01 | 339.14 | 338.24 | 2026-10-01 20:00 |
| 2026-10-02 | 344.17 | 343.50 | 2026-10-02 20:00 |
| 2026-10-05 | 347.05 | 346.47 | 2026-10-05 20:00 |
| 2026-10-06 | 348.53 | 347.68 | 2026-10-06 20:00 |
| 2026-10-07 | 351.27 | 350.50 | 2026-10-07 20:00 |
| 2026-10-08 | 348.51 | 348.29 | 2026-10-08 20:00 |
| 2026-10-09 | 352.71 | 351.66 | 2026-10-09 20:00 |
| 2026-10-12 | 353.57 | 352.72 | 2026-10-12 20:00 |
| 2026-10-13 | 354.45 | 353.78 | 2026-10-13 20:00 |
| 2026-10-14 | 347.97 | 347.64 | 2026-10-14 20:00 |
| 2026-10-15 | 350.19 | 349.22 | 2026-10-15 20:00 |
| 2026-10-16 | 341.50 | 340.59 | 2026-10-16 20:00 |
| 2026-10-19 | 345.25 | 344.18 | 2026-10-19 20:00 |
| 2026-10-20 | 340.61 | 340.28 | 2026-10-20 20:00 |
| 2026-10-21 | 335.85 | 334.76 | 2026-10-21 20:00 |
| 2026-10-22 | 324.33 | 324.22 | 2026-10-22 20:00 |
| 2026-10-23 | 321.30 | 320.21 | 2026-10-23 20:00 |
| 2026-10-26 | 317.69 | 316.80 | 2026-10-26 20:00 |
| 2026-10-27 | 321.43 | 320.58 | 2026-10-27 20:00 |
| 2026-10-28 | 325.97 | 324.89 | 2026-10-28 20:00 |
Stock history: Gloria · Retrieved Oct 29, 00:31 UTC. Token history: CoinGecko GOOGLx.
Quoted token and share units can have different rights, multipliers and dividend treatment. This is not an executable premium or arbitrage signal.
Reddit has spent years as the internet’s favorite search hack. People typed a question into Google, tacked “reddit” onto the end, and got answers from actual humans.
Now CEO Steve Huffman says that pipeline has gone dry. According to Huffman, Google’s AI mode no longer sends traffic to Reddit, and the company isn’t building its plans around that traffic returning.
What Huffman told investors
The comments came on Reddit’s earnings call. Huffman tied the referral decline to Google’s overhaul of search through AI features such as AI Overviews.
For decades, Google worked on the “10 blue links” model. You searched, you got a list of websites, and you clicked one. Sites like Reddit lived on those clicks.
AI Overviews flip that arrangement. Google now summarizes answers at the top of the page, often drawing on content from forums and publishers. The user gets what they need without ever leaving Google.
The numbers show the impact. In October 2026, Reddit reported losing more than 1 million search referrals per week on average.
US daily active uniques, the metric Reddit calls DAUq, fell to 50.7 million in Q3 2026. That was down from 53.2 million in Q2 2026 and represented a 2% year-over-year decrease.
Globally, the picture held steadier. Worldwide DAUq stayed stable at 130.3 million.
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Huffman’s message was blunt: Reddit is not basing its growth strategy on search referrals coming back.
Strong revenue, nervous shareholders
By most financial yardsticks, Reddit’s quarter was good. Q3 2026 revenue came in at $895 million, reflecting 53% year-over-year growth. Earnings per share landed at $1.40.
Reddit shares fell more than 15% in after-hours trading following the October 29, 2026 earnings call.
The plan: get people to log in
Reddit’s answer is a logged-in user experience. The company plans to start testing it in Q4 2026, beginning in international markets rather than the US.
A user who arrives from a Google link might read one thread and leave. A user with an account is more likely to subscribe to communities, return directly, and become part of the audience Reddit controls.
Starting outside the US gives Reddit room to experiment. It can measure how pushing logins affects engagement before rolling changes out to its largest and most valuable market.
The licensing wrinkle
Reddit’s relationship with AI companies isn’t purely adversarial. The platform has licensing deals with Google and OpenAI, worth a combined approximate $60 million annually.
Those agreements let AI firms use Reddit content. The deals are currently under evaluation as Reddit adjusts to the new search landscape.
Google pays Reddit to license its content. Google’s AI products then present answers in a way that reduces visits to Reddit. Reddit gets a check on one side and loses traffic on the other.
Disclosure: This article was edited by Diego Almada Lopez. For more information on how we create and review content, see our Editorial Policy.
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