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Why alphabet’s AI strategy could backfire

Why alphabet’s AI strategy could backfire

https://time.com/3992528/google-alphabet-businesses/

Second largest company by July

Alphabet Inc. (GOOGL) price

Full chart and stats

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Market cap
$3.9T (shares as of 2026-06-30)
P/E (trailing)
16.1 (EPS to 2026-06-30)
Annual revenue
$402.8B USD (FY ended 2025-12-31) 10-K
Annual revenue growth
+15.1% (FY ended 2025-12-31 vs FY ended 2024-12-31) 10-K
Annual net income
132,170,000,000 USD (FY ended 2025-12-31, attributable to the company) 10-K
Annual operating margin
32.0% (FY ended 2025-12-31)
Forward P/E
Unavailable: no dated forecast source

Gloria daily close for session Oct 27, 2026. Market cap and trailing P/E use this close with the SEC share total and trailing diluted earnings, each dated next to its figure. Annual revenue, revenue growth, net income and margin show their own fiscal period and link the 10-K. Current context may postdate this article.

Alphabet Inc. and its peers

Company PriceMarket capP/E (trailing)Forward P/EAnnual revenue (USD)Annual revenue growthAnnual net income (USD)Operating margin
Alphabet Inc. GOOGL · Price dated Oct 27, 2026 · tokenized GOOGLx $321$3.9T16.1Unavailable$402.8BFY ended 2025-12-31 · 10-K+15.1%FY ended 2025-12-31 vs 2024-12-31 · 10-K132,170,000,000FY ended 2025-12-31, attributable to the company · 10-K32.0%FY ended 2025-12-31
Alphabet Inc. (Class C) GOOG · Price dated Oct 27, 2026 $317$3.9T15.9Unavailable$402.8BFY ended 2025-12-31 · 10-K+15.1%FY ended 2025-12-31 vs 2024-12-31 · 10-K132,170,000,000FY ended 2025-12-31, attributable to the company · 10-K32.0%FY ended 2025-12-31
Meta Platforms Inc. META · Price dated Oct 27, 2026 · tokenized METAx $620$1.6T21.2Unavailable$201.0BFY ended 2025-12-31 · 10-K+22.2%FY ended 2025-12-31 vs 2024-12-31 · 10-K60,458,000,000FY ended 2025-12-31, attributable to the company · 10-K41.4%FY ended 2025-12-31
AppLovin Corporation APP · Price dated Oct 27, 2026 · tokenized APPx $263$88.1B20.2Unavailable$5.5BFY ended 2025-12-31 · 10-K+70.0%FY ended 2025-12-31 vs 2024-12-31 · 10-K3,333,751,000FY ended 2025-12-31, attributable to the company · 10-K75.8%FY ended 2025-12-31

Missing figures stay unavailable. Forward P/E requires a dated source. Annual revenue, revenue growth, net income and margin come from each company's own 10-K, in US dollars, and each row shows that fiscal year. Revenue growth compares the fiscal year with the prior year stated in the same 10-K. Net income is the full year amount attributable to the company, or available to common stockholders where the filing states only that, or consolidated net income. Each row names its basis. Trailing P/E reads "Not meaningful" when the dated trailing diluted EPS is a loss or zero. An operating margin appears only when the filing states both the operating income and the revenue for the same year.

Sources: SEC filings, Gloria daily closes and CoinGecko. Oldest record refresh: Oct 28, 2026, 4:51 PM EDT. Refresh is not a price or filing date. Each row shows its price date and its annual fiscal period. Peers use industry code and company size, or editorial selection. Market cap multiplies that row price by the company share total the latest SEC filing states for every share class together. Trailing P/E divides it by trailing diluted earnings from SEC filings. Rolled earnings per share are approximate because share counts can change between periods. Both appear only when the SEC data carries its date, so they are estimates at one price date, not synchronized filing valuations. Not investment advice.

Token vs underlying stock

Current comparison for GOOGL. Historical observations may postdate this article.

GOOGLx token unit vs GOOGL share · USD

$321.43Oct 27 UTC

-15.0% over displayed period

● GOOGLx token┄ GOOGL stock: $320.58

Aug 4, 2026: token $378.19 at 20:00 UTC; stock close $377.65 Aug 5, 2026: token $363.03 at 20:00 UTC; stock close $362.43 Aug 6, 2026: token $358.14 at 20:00 UTC; stock close $357.75 Aug 7, 2026: token $355.20 at 20:00 UTC; stock close $354.30 Aug 10, 2026: token $357.76 at 20:00 UTC; stock close $357.52 Aug 11, 2026: token $344.26 at 20:00 UTC; stock close $343.80 Aug 12, 2026: token $344.44 at 20:00 UTC; stock close $343.54 Aug 13, 2026: token $347.06 at 20:00 UTC; stock close $346.36 Aug 14, 2026: token $346.47 at 20:00 UTC; stock close $345.90 Aug 17, 2026: token $344.71 at 20:00 UTC; stock close $344.00 Aug 18, 2026: token $344.71 at 20:00 UTC; stock close $344.20 Aug 19, 2026: token $345.42 at 20:00 UTC; stock close $344.72 Aug 20, 2026: token $341.21 at 20:00 UTC; stock close $340.67 Aug 21, 2026: token $345.60 at 20:00 UTC; stock close $344.82 Aug 24, 2026: token $348.94 at 20:00 UTC; stock close $348.06 Aug 25, 2026: token $347.59 at 20:00 UTC; stock close $346.96 Aug 26, 2026: token $342.69 at 20:00 UTC; stock close $342.00 Aug 27, 2026: token $341.18 at 20:00 UTC; stock close $340.65 Aug 28, 2026: token $347.10 at 20:00 UTC; stock close $346.59 Aug 31, 2026: token $339.89 at 20:00 UTC; stock close $339.35 Sep 1, 2026: token $335.42 at 20:00 UTC; stock close $335.02 Sep 2, 2026: token $337.78 at 20:00 UTC; stock close $337.12 Sep 3, 2026: token $342.96 at 20:00 UTC; stock close $342.48 Sep 4, 2026: token $339.38 at 20:00 UTC; stock close $338.46 Sep 8, 2026: token $338.99 at 20:00 UTC; stock close $338.36 Sep 9, 2026: token $331.31 at 20:00 UTC; stock close $330.65 Sep 10, 2026: token $333.00 at 20:00 UTC; stock close $332.60 Sep 11, 2026: token $339.44 at 20:00 UTC; stock close $338.50 Sep 14, 2026: token $350.02 at 20:00 UTC; stock close $349.39 Sep 15, 2026: token $345.54 at 20:00 UTC; stock close $344.98 Sep 16, 2026: token $343.72 at 20:00 UTC; stock close $342.87 Sep 17, 2026: token $348.19 at 20:00 UTC; stock close $347.33 Sep 18, 2026: token $349.96 at 20:00 UTC; stock close $349.54 Sep 21, 2026: token $355.68 at 20:00 UTC; stock close $354.97 Sep 22, 2026: token $351.84 at 20:00 UTC; stock close $351.16 Sep 23, 2026: token $338.83 at 20:00 UTC; stock close $337.83 Sep 24, 2026: token $343.15 at 20:00 UTC; stock close $342.36 Sep 25, 2026: token $344.56 at 20:00 UTC; stock close $343.92 Sep 28, 2026: token $343.44 at 20:00 UTC; stock close $342.75 Sep 29, 2026: token $341.65 at 20:00 UTC; stock close $340.92 Sep 30, 2026: token $344.99 at 20:00 UTC; stock close $344.08 Oct 1, 2026: token $339.14 at 20:00 UTC; stock close $338.24 Oct 2, 2026: token $344.17 at 20:00 UTC; stock close $343.50 Oct 5, 2026: token $347.05 at 20:00 UTC; stock close $346.47 Oct 6, 2026: token $348.53 at 20:00 UTC; stock close $347.68 Oct 7, 2026: token $351.27 at 20:00 UTC; stock close $350.50 Oct 8, 2026: token $348.51 at 20:00 UTC; stock close $348.29 Oct 9, 2026: token $352.71 at 20:00 UTC; stock close $351.66 Oct 12, 2026: token $353.57 at 20:00 UTC; stock close $352.72 Oct 13, 2026: token $354.45 at 20:00 UTC; stock close $353.78 Oct 14, 2026: token $347.97 at 20:00 UTC; stock close $347.64 Oct 15, 2026: token $350.19 at 20:00 UTC; stock close $349.22 Oct 16, 2026: token $341.50 at 20:00 UTC; stock close $340.59 Oct 19, 2026: token $345.25 at 20:00 UTC; stock close $344.18 Oct 20, 2026: token $340.61 at 20:00 UTC; stock close $340.28 Oct 21, 2026: token $335.85 at 20:00 UTC; stock close $334.76 Oct 22, 2026: token $324.33 at 20:00 UTC; stock close $324.22 Oct 23, 2026: token $321.30 at 20:00 UTC; stock close $320.21 Oct 26, 2026: token $317.69 at 20:00 UTC; stock close $316.80 Oct 27, 2026: token $321.43 at 20:00 UTC; stock close $320.58
Aug 4$316.80 to $378.19Oct 27

Source: CoinGecko + Gloria · Retrieved Oct 28, 21:15 UTC · Delayed

Methodology and data

Split-adjusted regular-session stock closes from the existing Gloria shared history, paired only with an observed token price within 45 minutes of 16:00 New York time. Up to 60 matched sessions. No interpolation or missing-date fill. Weekends and known early closes are omitted. Token units are not adjusted for issuer multipliers or dividend treatment. This compares quoted prices, not fair value, executable premiums or arbitrage returns. Solid line: token. Dashed line: stock. Exact quote times and values appear below. Historical observations. Retrieval refers to the token source. Token quote times use UTC. The fixed cohort shows its oldest member fetch.

Alphabet token vs Alphabet stock: exact source values
Date (UTC)Token (USD)Stock close (USD)Token quote (UTC)
2026-08-04378.19377.652026-08-04 20:00
2026-08-05363.03362.432026-08-05 20:00
2026-08-06358.14357.752026-08-06 20:00
2026-08-07355.20354.302026-08-07 20:00
2026-08-10357.76357.522026-08-10 20:00
2026-08-11344.26343.802026-08-11 20:00
2026-08-12344.44343.542026-08-12 20:00
2026-08-13347.06346.362026-08-13 20:00
2026-08-14346.47345.902026-08-14 20:00
2026-08-17344.71344.002026-08-17 20:00
2026-08-18344.71344.202026-08-18 20:00
2026-08-19345.42344.722026-08-19 20:00
2026-08-20341.21340.672026-08-20 20:00
2026-08-21345.60344.822026-08-21 20:00
2026-08-24348.94348.062026-08-24 20:00
2026-08-25347.59346.962026-08-25 20:00
2026-08-26342.69342.002026-08-26 20:00
2026-08-27341.18340.652026-08-27 20:00
2026-08-28347.10346.592026-08-28 20:00
2026-08-31339.89339.352026-08-31 20:00
2026-09-01335.42335.022026-09-01 20:00
2026-09-02337.78337.122026-09-02 20:00
2026-09-03342.96342.482026-09-03 20:00
2026-09-04339.38338.462026-09-04 20:00
2026-09-08338.99338.362026-09-08 20:00
2026-09-09331.31330.652026-09-09 20:00
2026-09-10333.00332.602026-09-10 20:00
2026-09-11339.44338.502026-09-11 20:00
2026-09-14350.02349.392026-09-14 20:00
2026-09-15345.54344.982026-09-15 20:00
2026-09-16343.72342.872026-09-16 20:00
2026-09-17348.19347.332026-09-17 20:00
2026-09-18349.96349.542026-09-18 20:00
2026-09-21355.68354.972026-09-21 20:00
2026-09-22351.84351.162026-09-22 20:00
2026-09-23338.83337.832026-09-23 20:00
2026-09-24343.15342.362026-09-24 20:00
2026-09-25344.56343.922026-09-25 20:00
2026-09-28343.44342.752026-09-28 20:00
2026-09-29341.65340.922026-09-29 20:00
2026-09-30344.99344.082026-09-30 20:00
2026-10-01339.14338.242026-10-01 20:00
2026-10-02344.17343.502026-10-02 20:00
2026-10-05347.05346.472026-10-05 20:00
2026-10-06348.53347.682026-10-06 20:00
2026-10-07351.27350.502026-10-07 20:00
2026-10-08348.51348.292026-10-08 20:00
2026-10-09352.71351.662026-10-09 20:00
2026-10-12353.57352.722026-10-12 20:00
2026-10-13354.45353.782026-10-13 20:00
2026-10-14347.97347.642026-10-14 20:00
2026-10-15350.19349.222026-10-15 20:00
2026-10-16341.50340.592026-10-16 20:00
2026-10-19345.25344.182026-10-19 20:00
2026-10-20340.61340.282026-10-20 20:00
2026-10-21335.85334.762026-10-21 20:00
2026-10-22324.33324.222026-10-22 20:00
2026-10-23321.30320.212026-10-23 20:00
2026-10-26317.69316.802026-10-26 20:00
2026-10-27321.43320.582026-10-27 20:00

Stock history: Gloria · Retrieved Oct 28, 00:31 UTC. Token history: CoinGecko GOOGLx.

Quoted token and share units can have different rights, multipliers and dividend treatment. This is not an executable premium or arbitrage signal.

Alphabet’s ambitious AI strategy is under scrutiny, as analysts question its potential impact on the company’s future. Recent reports highlight concerns about Alphabet’s increased capital expenditures and the potential negative effects on its core advertising business. The company’s first recorded quarterly cash burn of $5.9 billion in Q2 2026, despite significant growth in Google Cloud revenue, raises questions about the sustainability of its AI investments. Additionally, new risk disclosures suggest that AI could decrease search usage, affecting Alphabet’s main revenue source. Market observers are evaluating whether these strategies may hinder Alphabet’s competitive position as the second-largest company by market capitalization.

Key Takeaways

  • Market behavior suggests concern over Alphabet’s AI strategy potentially impacting its market position.
  • Analysts indicate that high capital expenditures and cash burn could pressure Alphabet’s financial stability.
  • Pricing implies uncertainty about Alphabet maintaining its status as the second-largest company globally.

What to Watch

Market participants will be closely monitoring Alphabet’s upcoming earnings reports for any indications of improved financial metrics, particularly in the advertising sector. The company’s ability to manage AI-related risks and maintain growth in search and cloud services will be pivotal. Any regulatory developments or market-wide shifts in AI stock performance could also influence Alphabet’s market standing. Observers will look for indicators that validate or refute concerns about Alphabet’s strategic direction.

Disclosure: This article was edited by Estefano Gomez. For more information on how we create and review content, see our Editorial Policy.

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