Adobe and Google deepen AI partnership with Gemini, Veo and Imagen inside Creative Cloud apps

Adobe and Google Cloud are tightening their grip on each other. At Adobe MAX in Los Angeles on October 28, 2025, the two companies unveiled an expanded strategic partnership that brings Google’s AI models straight into Adobe’s creative apps.

The models in question are Gemini, Veo and Imagen. The destinations are Firefly, Photoshop, Premiere and Adobe Express. For millions of designers, editors and marketers, Google’s AI is about to become part of the furniture.

What Adobe and Google actually announced

The core of the deal is model integration. Google’s three headline AI systems will be available inside Adobe’s most widely used tools, with a focus on image and video generation.

A quick primer on the lineup. Gemini is Google’s flagship AI model family, Veo handles video generation, and Imagen generates images.

The more interesting piece may be the enterprise angle. Business customers will be able to customize Google’s models using their own proprietary data through Adobe Firefly Foundry, running on Google’s Vertex AI platform.

The partnership also includes coordinated go-to-market strategies between the two companies.

There is a consumer-facing detail too. Premiere’s mobile app is getting a dedicated mode for YouTube Shorts, Google’s short-form video format.

What the executives said

Adobe CEO Shantanu Narayen framed the deal as a combination of Adobe’s creative expertise with Google’s strengths in AI. The goal, in his telling, is to empower both individual creators and the brands that hire them.

Google Cloud CEO Thomas Kurian focused on speed. He highlighted the potential for these tools to significantly accelerate content creation.

Background: Adobe’s open-door AI approach

Adobe has spent the AI era trying to stay the default home for creative work while generative tools threaten to make some of that work trivially easy. Firefly, its own family of generative models, has been central to that strategy.

The companies are not stopping at this release. Further developments are planned for 2026, including broader integration of Adobe tools within Google Gemini and advancements in agentic AI capabilities.

Agentic AI refers to systems that can carry out multi-step tasks on a user’s behalf, rather than simply answering a prompt.